Product Marketing

Roboflow
New York, San Francisco
Workplace: RemoteFull timeUSD 165,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Communication","Collaboration","Leadership","Strategic thinking"]

Lead end-to-end product marketing for Roboflow’s Vision AI platform. Define messaging and positioning, plan and execute product launches, build buyer-facing content and ROI narratives, create sales enablement materials, and translate customer proof into case studies and vertical strategies that resonate with large enterprise buyers in a fast-moving, high-autonomy environment.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Roboflow
Roboflow
4 months ago

Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead end-to-end product marketing for Roboflow’s Vision AI platform. Define messaging and positioning, plan and execute product launches, build buyer-facing content and ROI narratives, create sales enablement materials, and translate customer proof into case studies and vertical strategies that resonate with large enterprise buyers in a fast-moving, high-autonomy environment.
Location: New York, San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own positioning end-to-end: Define how we talk about products and features, sharpening the messaging and ensuring external surfaces tell a coherent story.
  • •Lead product launches: Architect launches, pick moments that matter, line up references, brief analysts, and equip the field.
  • •Build the buyer surfaces: Create buyer-facing landing pages, ROI frameworks, vertical narratives, and customer outcome stories for the website and content library.
  • •Deliver content that sales can actually use: Develop decks, battle cards, competitive intel, pricing positioning, and enablement assets for deals.
  • •Productize customer proof: Turn wins into case studies, videos, webinars, and reference materials; operationalize the reference machine.
Travel: Low travel

Pay and Benefits

Salary: USD 165,000 - 180,000 annually
Equity and Bonus:Equity
Perks:Travel AllowanceHealth InsuranceEquity

Key Requirements

  • •5+ years in product marketing or go-to-market roles for B2B software/products
  • •Proven track record leading product launches and cross-functional collaboration with sales, product, and marketing teams
  • •Strong writing and storytelling abilities with experience developing decks, landing pages, ROI frameworks, and customer reference materials
  • •Technical fluency in computer vision, ML infrastructure, or developer tools is highly desirable
  • •Ability to work across multiple verticals (industrial, logistics, automotive, healthcare, etc.) and drive market strategy
Experience:5+ yearsB2BSaaSDeveloper toolsComputer vision
Skills:WritingCommunicationCollaborationLeadershipStrategic thinking
Languages:English

Company Brief

Roboflow
Provides a computer vision platform that helps teams build, deploy, and manage object detection and image classification models. Offers tooling for dataset versioning, annotation, augmentation, and production-ready model hosting and monitoring.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Boston, United States
Founded: 2016
WebsiteLinkedIn