B2B Marketing Lead - LATAM

OpenAI
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Customer insight","Strategic thinking","Product marketing","Storytelling","Measurement and experimentation","Partner management"]

Build and lead B2B marketing across LATAM with an immediate focus on Brazil. Own the LATAM B2B plan by identifying priority audiences, adoption barriers, and opportunities, then turn product narratives into locally relevant campaigns, education, customer stories, events, and demand generation. Partner with Field Marketing, Sales/GTM, Comms, and regional/global teams to drive pipeline contribution and adoption, manage partners and budgets, and establish measurement and reporting routines.

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FursaFursa
OpenAI
OpenAI
2 days ago

B2B Marketing Lead - LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Build and lead B2B marketing across LATAM with an immediate focus on Brazil. Own the LATAM B2B plan by identifying priority audiences, adoption barriers, and opportunities, then turn product narratives into locally relevant campaigns, education, customer stories, events, and demand generation. Partner with Field Marketing, Sales/GTM, Comms, and regional/global teams to drive pipeline contribution and adoption, manage partners and budgets, and establish measurement and reporting routines.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the LATAM B2B marketing plan starting with Brazil, prioritizing audiences, adoption barriers, opportunities, and alignment to International Expansion and global B2B objectives.
  • •Translate product capabilities and global narratives into locally relevant use cases, campaigns, and professional education with accurate expectations.
  • •Build local customer stories and practical examples with customers, Sales, and Comms to support claims for business audiences.
  • •Design the partner/agency/vendor network to deliver the plan, defining scopes, budgets, responsibilities, and quality expectations with clear ownership.
  • •Lead integrated B2B programs with Field Marketing across customer events, executive engagement, content, demand generation, and sales enablement; connect outcomes to audience needs and pipeline contribution.

Key Requirements

  • •12+ years of marketing experience with 5+ years in B2B marketing, ideally in technology, platforms, or high-growth environments.
  • •Proven experience building and delivering B2B programs in Brazil, with the ability to adapt strategy and execution across LATAM markets.
  • •Deep understanding of business audiences and an insight-first approach, including enterprise buying dynamics and barriers to AI adoption.
  • •Strong product marketing and storytelling skills to translate complex capabilities into credible business use cases and clear customer value.
  • •Fluency in Portuguese, English, and Spanish, with the ability to collaborate across local, regional, and global teams.
Experience:12+ yearsB2B marketingTechnologyPlatformsHigh-growth environments
Skills:Customer insightStrategic thinkingProduct marketingStorytellingMeasurement and experimentationPartner management
Languages:PortugueseEnglishSpanish

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor