Manager, Category Strategy

Campbell Soup
New Jersey
Workplace: HybridFull timeUSD 113,800 - 156,500 annuallyFunction: Strategy & Corporate DevelopmentExperience: 6+ yearsEducation: bachelorsSkills: ["Analytical thinking","Strategic thinking","Storytelling","Presentation","Cross-functional collaboration"]

Develop and refresh category strategy for an assigned CPG category, turning consumer, shopper, customer, and competitive insights into clear strategic frameworks. Create best-in-class shelving recommendations, assortment priorities, and retailer strategy, while maintaining a view of category trends and channel dynamics. Partner cross-functionally with Brand, Sales, Insights, and R&D to align strategy with innovation and commercial priorities. Deliver category narratives and analysis that inform RGM and innovation decisions.

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Campbell Soup
Campbell Soup
1 month ago

Manager, Category Strategy

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Last checked: 1 day agoStatus: Live

Job Summary

Develop and refresh category strategy for an assigned CPG category, turning consumer, shopper, customer, and competitive insights into clear strategic frameworks. Create best-in-class shelving recommendations, assortment priorities, and retailer strategy, while maintaining a view of category trends and channel dynamics. Partner cross-functionally with Brand, Sales, Insights, and R&D to align strategy with innovation and commercial priorities. Deliver category narratives and analysis that inform RGM and innovation decisions.
Location: New Jersey
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Support category strategy refresh cycles led by the Sr Manager/Associate Director.
  • •Develop category strategy outputs including shelving recommendations, assortment priorities, and retailer strategy.
  • •Translate consumer, shopper, customer, and competitive insights into strategic implications and recommendations.
  • •Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities.
  • •Conduct deep-dive analyses on category opportunities, threats, and white space; maintain ongoing view of trends and competition.
Travel: Medium travel

Pay and Benefits

Salary: USD 113,800 - 156,500 annually
Perks:Health InsuranceDental401kPaid LeaveLife InsuranceDisability Insurance

Key Requirements

  • •6+ years in CPG category strategy, brand, consulting, category management, or customer strategy and planning.
  • •Strong analytical and strategic thinking skills to translate insights into recommendations.
  • •Basic understanding of CPG commercial mechanics including RGM, trade, innovation, and commercialization.
  • •Fluency with syndicated data (Circana or NielsenIQ), retailer POS, planogramming, and shopper insight tools.
  • •Effective storytelling, framing, and presentation skills in a matrixed, cross-functional environment.
Experience:6+ yearsCPG
Education:Bachelor's
Skills:Analytical thinkingStrategic thinkingStorytellingPresentationCross-functional collaboration
Tech Stack:CircanaNielsenIQRetailer POSPlanogramming

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
Glassdoor
Glassdoor: 3.5
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