Brand Designer

Asana
San Francisco
Workplace: HybridFull timeUSD 146,000 - 166,000 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 5-8 yearsSkills: ["Communication","Design feedback","Cross-functional collaboration","Project management","Stakeholder management"]

Own and evolve Asana’s visual identity by maintaining brand design systems, guidelines, component libraries, and self-serve templates used across marketing and product surfaces. Define brand standards for identity, layout, typography, photography direction, illustration, and iconography. Lead creative for major initiatives and create sales and executive decks, while advancing AI-enabled design workflows (including photography automation in Figma Weave) to scale creative impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Asana
Asana
3 days ago

Brand Designer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own and evolve Asana’s visual identity by maintaining brand design systems, guidelines, component libraries, and self-serve templates used across marketing and product surfaces. Define brand standards for identity, layout, typography, photography direction, illustration, and iconography. Lead creative for major initiatives and create sales and executive decks, while advancing AI-enabled design workflows (including photography automation in Figma Weave) to scale creative impact.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Own and evolve Asana’s brand design system, including visual identity guidelines, component libraries, and self-serve templates.
  • •Define and maintain brand standards across product UI, photography, illustration, and iconography.
  • •Lead brand design for major marketing initiatives, including product launches, campaign creative, and go-to-market materials.
  • •Create design work for sales enablement, first-call decks, and executive presentations reflecting brand voice.
  • •Drive AI-enabled design workflows, including photography automation in Figma Weave, and pioneer AI uses across concepting and production.

Pay and Benefits

Salary: USD 146,000 - 166,000 annually
Perks:Health InsuranceWellness StipendRetirementFamily BuildingCulinary Options

Key Requirements

  • •5–8 years of professional brand design experience, ideally in-house at a technology company or at an agency working on tech brands.
  • •Deep expertise in brand identity and design systems, including visual identity guidelines, component libraries, and scalable templates.
  • •Broad design range across identity, layout, typography, photography direction, illustration systems, and motion.
  • •Experience contributing design to marketing materials such as product launches, sales decks, video storyboards, and integrated campaigns.
  • •Expert proficiency in Figma (including component/library management) and proficiency with Adobe Creative Suite.
Experience:5-8 yearsB2B marketingTechnologyAgency experience
Skills:CommunicationDesign feedbackCross-functional collaborationProject managementStakeholder management
Languages:English
Tech Stack:FigmaFigma WeaveAdobe Creative Suite

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor