Customer Marketing Manager

BioRender
Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Storytelling","Relationship building","Communication","Project management","Data-driven prioritization"]

Own customer advocacy and storytelling at a product-led B2B SaaS company by building a new customer marketing function from the ground up. Produce case studies end to end, develop testimonials/review generation, and run customer-facing events and community programming. Execute lifecycle campaigns across email and in-app channels in partnership with Growth and Customer Success, using customer insights to drive adoption, retention, and expansion.

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FursaFursa
BioRender
BioRender
1 month ago

Customer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own customer advocacy and storytelling at a product-led B2B SaaS company by building a new customer marketing function from the ground up. Produce case studies end to end, develop testimonials/review generation, and run customer-facing events and community programming. Execute lifecycle campaigns across email and in-app channels in partnership with Growth and Customer Success, using customer insights to drive adoption, retention, and expansion.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own customer case study production end to end, from identifying stories to interviewing and publishing assets.
  • •Build a customer advocacy program from scratch, including testimonials, review generation, and a pipeline of customers.
  • •Partner with Field Marketing and Product Marketing to run customer-facing events (panels, roundtables, community moments).
  • •Execute customer lifecycle campaigns across email and in-app channels with Growth and Customer Success.
  • •Represent the company in public online communities (e.g., Reddit) and engage with scientists and researchers.

Key Requirements

  • •3+ years of experience in customer marketing or customer success at a B2B SaaS company, managing full projects independently.
  • •Expertise building and nurturing relationships with high-value customers.
  • •Experience writing emails to customers to drive revenue goals.
  • •Excellent written communication and storytelling to turn complex, technical feedback into compelling narratives.
  • •Comfortable using data to prioritize work and report on program results.
Experience:B2B SaaSCustomer marketingCustomer successLife sciences
Skills:StorytellingRelationship buildingCommunicationProject managementData-driven prioritization

Company Brief

BioRender
Provides an online scientific illustration platform that enables researchers and life science professionals to create publication-quality figures, diagrams, and presentations using a library of scientifically accurate icons and templates.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Toronto, Canada
WebsiteLinkedIn