Principal Marketing Associate, Premium

Discover Financial
New York, Richmond
Workplace: OnsiteFull timeUSD 131,800 - 150,500 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Influencing","Problem-solving","Relationship building","Writing","Presentation"]

Lead travel-focused brand strategy and execute national, full-funnel marketing campaigns across multiple channels to drive account growth, brand affinity, and customer engagement. Collaborate with cross-functional partners across research, creative, legal, and compliance to deliver projects end-to-end. Manage multiple creative briefs from strategy through execution, ensure brand representation aligns with voice/style guides, and use problem-solving and influencing to deliver on campaign intent.

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Discover Financial
Discover Financial
1 day ago

Principal Marketing Associate, Premium

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Job Summary

Lead travel-focused brand strategy and execute national, full-funnel marketing campaigns across multiple channels to drive account growth, brand affinity, and customer engagement. Collaborate with cross-functional partners across research, creative, legal, and compliance to deliver projects end-to-end. Manage multiple creative briefs from strategy through execution, ensure brand representation aligns with voice/style guides, and use problem-solving and influencing to deliver on campaign intent.
Location: New York, Richmond
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as brand strategy lead in a collaborative cross-functional team to guide both strategic and tactical delivery.
  • •Develop and execute integrated, multi-channel, full-funnel marketing campaigns on a national scale to grow accounts and increase customer engagement.
  • •Manage multiple marketing creative projects from brief through execution, ensuring delivery aligns with strategic intent.
  • •Champion brand representation (claims, imagery, cards) to match brand personas, voice, and style guides across programs and channels.
  • •Partner with stakeholders and create presentation materials and documentation to communicate and influence outcomes.

Pay and Benefits

Salary: USD 131,800 - 150,500 annually

Key Requirements

  • •Bachelor’s Degree or Military Experience.
  • •At least 4 years of experience in brand strategy or product marketing, including managing channels on either the agency or client side.
  • •At least 4 years of experience planning, executing, and analyzing marketing programs.
  • •At least 4 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks.
  • •Experience managing channels and creative efforts while partnering effectively with other teams in large organizations.
Experience:4+ yearsTravel industryPremium brandFinancial servicesRegulated industryCross-functional teams
Education:Bachelor's
Skills:CommunicationInfluencingProblem-solvingRelationship buildingWritingPresentation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn