Technology Marketing Specialist (Product Marketing & Competitive Intelligence)

Baker Hughes
Florence
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Written communication","Verbal communication","Analytical thinking","Cross-functional collaboration","Attention to detail"]

Support product and technology marketing execution for Baker Hughes’ portfolios by developing positioning, differentiated messaging, value propositions, and product marketing assets. Execute launches, refreshes, and commercial enablement activities while conducting competitor intelligence and market benchmarking to sharpen differentiation. Work closely with Product Management, Technology, Engineering, and Commercial teams within the Commercial & Technology Marketing Center of Experience to ensure accurate, customer-focused, brand-aligned outputs.

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Baker Hughes
Baker Hughes
4 months ago

Technology Marketing Specialist (Product Marketing & Competitive Intelligence)

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Last checked: 16 hours agoStatus: Live

Job Summary

Support product and technology marketing execution for Baker Hughes’ portfolios by developing positioning, differentiated messaging, value propositions, and product marketing assets. Execute launches, refreshes, and commercial enablement activities while conducting competitor intelligence and market benchmarking to sharpen differentiation. Work closely with Product Management, Technology, Engineering, and Commercial teams within the Commercial & Technology Marketing Center of Experience to ensure accurate, customer-focused, brand-aligned outputs.
Location: Florence
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the development of product positioning, messaging frameworks, and value propositions.
  • •Translate technical features into customer-oriented benefits and outcomes.
  • •Contribute to go-to-market activities including product launches, updates, and lifecycle milestones.
  • •Develop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content.
  • •Monitor competitors’ marketing activity and support competitor benchmarking and documentation of differentiation opportunities.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability

Key Requirements

  • •Typically 5-10+ years of experience in product marketing, B2B marketing, or a related field.
  • •Energy solutions and oil and gas experience.
  • •Experience working with technical, industrial, or B2B technology products or services.
  • •Exposure to competitor analysis, market research, or benchmarking activities.
  • •Experience working in matrixed or cross-functional organizations.
Experience:5+ yearsB2B marketingOil and gasProduct marketing
Skills:Written communicationVerbal communicationAnalytical thinkingCross-functional collaborationAttention to detail

Company Brief

Baker Hughes
Provides oilfield equipment, technologies, and services for the energy industry, including drilling, production, and industrial solutions. Serves upstream, midstream, and downstream customers worldwide with products and services focused on efficiency and reliability.
Industry: Energy Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1907
WebsiteLinkedIn