Prestige Trade Marketing Manager

Pernod Ricard
Vietnam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Problem-solving","Interpersonal skills","Analytical skills","Teamwork","Proactive mindset","Result-oriented mindset"]

Own the Prestige ecosystem strategy and ensure the portfolio, pricing, and promotion building blocks are in place. Lead cross-functional planning with Sales and PCM to grow VIC through CP, drive end-to-end channel strategy and budget-based demand creation at outlet level, and develop POSM/visual guidelines and seasonal activations. Monitor market and customer trends, provide reporting, and develop the channel team’s capabilities.

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Pernod Ricard
Pernod Ricard
11 hours ago

Prestige Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own the Prestige ecosystem strategy and ensure the portfolio, pricing, and promotion building blocks are in place. Lead cross-functional planning with Sales and PCM to grow VIC through CP, drive end-to-end channel strategy and budget-based demand creation at outlet level, and develop POSM/visual guidelines and seasonal activations. Monitor market and customer trends, provide reporting, and develop the channel team’s capabilities.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define Prestige ecosystem strategy and ensure portfolio, pricing, and promotion building blocks are in place.
  • •Partner with Sales and PCM to develop plans for growing the VIC business through CP and track execution with stakeholders.
  • •Lead a comprehensive channel strategy and drive brand message excellence through outlet-level brand activation and category demand creation.
  • •Develop visual and POSM guidelines, allocate visibility budgets, and ensure implementation of Perfect Outlet Guideline with seasonal activations.
  • •Lead business environment watch and reporting, and develop channel team members’ performance for elevated projects.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Management, or equivalent.
  • •At least 8 years in Trade Marketing and/or Sales at the equivalent level.
  • •Experience in a multinational company within FMCG or related industries (e.g., alcohol, wines & spirits, F&B); luxury sector preferred.
  • •Fluency in English and strong computer literacy.
  • •Strong communication, presentation, problem-solving, interpersonal and analytical skills; can-do, result-oriented, proactive mindset.
Experience:8+ yearsFMCGAlcoholWines & spiritsF&BLuxury sector
Education:Bachelor's in Marketing, Business Management
Skills:CommunicationPresentationProblem-solvingInterpersonal skillsAnalytical skillsTeamworkProactive mindsetResult-oriented mindset
Languages:English
Tech Stack:Computer literacy

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn