Manager - Product Marketing

Inmobi
Bengaluru
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Writing","Presentation","Stakeholder management","Influencing"]

Lead global product marketing for InMobi's Performance DSP, defining go-to-market strategies, product positioning, and messaging to differentiate the DSP in mobile ad tech. Manage product launches, collaborate cross-functionally, and create compelling sales and marketing materials to drive demand, market leadership, and rapid growth across major markets.

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FursaFursa
Inmobi
Inmobi
11 months ago

Manager - Product Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead global product marketing for InMobi's Performance DSP, defining go-to-market strategies, product positioning, and messaging to differentiate the DSP in mobile ad tech. Manage product launches, collaborate cross-functionally, and create compelling sales and marketing materials to drive demand, market leadership, and rapid growth across major markets.
Location: Bengaluru
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop market positioning, materials, processes, and products that differentiate InMobi's Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
  • •Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobi's Performance DSP.
  • •Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions.
  • •Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams.
  • •Serve as the liaison between teams to bridge the gap between client feedback and InMobi's Performance DSP product development, enabling adaptations to improve our products and market responsiveness.

Key Requirements

  • •8+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition.
  • •Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred.
  • •Experience working on multiple products at various stages of maturity.
  • •Exceptional communication skills, oral and written, with strong narrative making and content writing skills for sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership.
  • •Ability to work cross-functionally across time zones, and in a team and/or matrix environment; ability to influence key stakeholders across regions.
Experience:8+ yearsMobile advertisingAdvertisingDigital marketing
Skills:CommunicationWritingPresentationStakeholder managementInfluencing
Languages:English
Tech Stack:AIMachine learning

Company Brief

Inmobi
InMobi is a global mobile advertising and discovery platform that helps brands and app developers reach and engage audiences through programmatic advertising, monetization solutions, and data-driven targeting across mobile devices.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2007
WebsiteLinkedIn