Senior Manager, Product Marketing (Temporary)

The New York Times
New York
Workplace: HybridContractUSD 87.91 - 97.8 hourlyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional collaboration","Data-driven decision making","Campaign optimization","Communication"]

Drive product marketing strategy for The New York Times Games portfolio, partnering cross-functionally to build player awareness, launch success, and deeper usage of new games and features. Lead go-to-market planning from ideation through execution, translate audience and analytics insights into messaging, and collaborate on product-focused storytelling and product-in-writing initiatives. Scale and optimize product marketing practices within the Games team, while consulting on UX research and improving cross-department processes.

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The New York Times
The New York Times
1 day ago

Senior Manager, Product Marketing (Temporary)

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Last checked: 7 hours agoStatus: Live

Job Summary

Drive product marketing strategy for The New York Times Games portfolio, partnering cross-functionally to build player awareness, launch success, and deeper usage of new games and features. Lead go-to-market planning from ideation through execution, translate audience and analytics insights into messaging, and collaborate on product-focused storytelling and product-in-writing initiatives. Scale and optimize product marketing practices within the Games team, while consulting on UX research and improving cross-department processes.
Location: New York
Workplace: Hybrid
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop product marketing strategy and campaigns that help players understand, discover, and use key product features.
  • •Build and own go-to-market strategy for new games and features, partnering with product leadership from ideation to launch.
  • •Partner with product, design, data analytics, and user research teams to bring a player-first, data-driven perspective to product development.
  • •Plan external marketing messaging for high-value product features, write creative briefs, execute end-to-end campaigns, and recommend next steps from performance analysis.
  • •Lead product-focused storytelling and product x writing collaboration with partners across product, design, editorial, and creative; scale and optimize product marketing discipline within the Games team.

Pay and Benefits

Salary: USD 87.91 - 97.8 hourly

Key Requirements

  • •7+ years of related experience in marketing, product marketing, or product management, including at least 2 years of insights-driven go-to-market experience.
  • •Experience driving go-to-market strategies for product and feature launches and connecting brand strategy to product marketing output.
  • •Ability to interpret and organize data to identify actionable insights.
  • •Familiarity planning and running A/B tests and extracting learnings from analytics reports and dashboards.
  • •Proven cross-functional collaboration across diverse stakeholder groups in product-led teams.
Experience:7+ years
Skills:Cross-functional collaborationData-driven decision makingCampaign optimizationCommunication
Languages:English

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn