Head of Brand & Enrollment Marketing

Qureos
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Strategic thinking","Communication","Stakeholder management","Data-driven mindset","Entrepreneurial mindset"]

Lead the institution’s brand strategy and enrollment marketing plan to hit enrolment and revenue targets across multiple markets and segments. Own always-on and campaign-driven digital lead generation, positioning, messaging, website and digital presence, and integrated channel execution. Manage budgeting, forecasting, and performance reporting using analytics, automation, and dashboards while building a high-performing marketing team and partnering with academic, admissions, and external vendors.

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FursaFursa
Qureos
Qureos
4 months ago

Head of Brand & Enrollment Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead the institution’s brand strategy and enrollment marketing plan to hit enrolment and revenue targets across multiple markets and segments. Own always-on and campaign-driven digital lead generation, positioning, messaging, website and digital presence, and integrated channel execution. Manage budgeting, forecasting, and performance reporting using analytics, automation, and dashboards while building a high-performing marketing team and partnering with academic, admissions, and external vendors.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead execution of the institution’s brand strategy, ensuring strong identity, positioning, and competitiveness across markets and segments.
  • •Develop and execute annual marketing plans and campaign calendars aligned with enrolment and revenue targets, including integrated delivery across channels.
  • •Act as product owner for the institution’s website and digital presence, and integrate digital lead generation into the overall marketing strategy.
  • •Own lead generation targets and collaborate with student recruitment teams to support enrolment objectives.
  • •Build marketing team capabilities over time and manage budgets, forecasting, and reporting to improve marketing effectiveness using analytics and automation.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role.
  • •Proven experience in marketing strategy, planning, and lead generation across multiple markets and customer segments.
  • •Expertise across brand strategy, campaign development, media buying, and digital marketing channels.
  • •Experience building and launching new consumer brands, ideally in startup or high-growth environments.
  • •Strong experience with CRM systems, marketing automation tools, dashboards, and automated workflows.
Experience:15+ yearsB2CStartupHigh-growthEducation
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Strategic thinkingCommunicationStakeholder managementData-driven mindsetEntrepreneurial mindset
Languages:EnglishArabic
Tech Stack:CRM systemsMarketing automation toolsDashboardsSEOSEMWebsite developmentContent productionPublic relationsEvent managementSponsorshipsMarket researchAnalyticsReportingAutomation

Company Brief

Qureos
Provides an AI-powered hiring and recruitment platform that helps employers source, screen, and match candidates faster. The product is designed to streamline talent acquisition and reduce time spent on repetitive recruiting tasks.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Dubai, United Arab Emirates
Founded: 2019
WebsiteLinkedIn