Principal Product Marketing Manager, Product Commercialization

Upside
Austin
Workplace: HybridFull timeUSD 169,000 - 201,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Storytelling","Collaboration","Communication","Data-driven","Problem-solving"]

Lead product marketing initiatives for Upside’s account management segment, driving customer activation, expansion, and retention. Develop scalable playbooks, compelling narratives, and QBR frameworks in collaboration with Account Management, Product, and Marketing to maximize customer value and advocacy in a hybrid work environment.

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FursaFursa
Upside
Upside
4 months ago

Principal Product Marketing Manager, Product Commercialization

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead product marketing initiatives for Upside’s account management segment, driving customer activation, expansion, and retention. Develop scalable playbooks, compelling narratives, and QBR frameworks in collaboration with Account Management, Product, and Marketing to maximize customer value and advocacy in a hybrid work environment.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation.
  • •Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts.
  • •Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value.
  • •Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
  • •Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers.

Pay and Benefits

Salary: USD 169,000 - 201,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityLearning BudgetPaid LeaveMeal Allowance

Key Requirements

  • •7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment; experience with marketplaces is a plus.
Experience:7+ yearsSaaSB2BMarketplaces
Skills:StorytellingCollaborationCommunicationData-drivenProblem-solving

Company Brief

Upside
Operates a consumer cashback and rewards platform that offers drivers and shoppers rebates on fuel, groceries, and dining by partnering with merchants and payment networks to deliver targeted offers and payments-driven incentives.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Washington, D.C., United States
WebsiteLinkedIn