Director Product Management (Singapore, Singapore)

Sonova
Singapore
Workplace: HybridFull timeFunction: Executive & General ManagementSkills: ["Hands-on execution","Cross-functional collaboration","Project management","Communication","Analytical thinking"]

Build Sonova’s online lead generation business for the Asia Pacific region from the ground up. Design the business model, implement end-to-end processes from ad impression through lead handover, and set governance to scale measurable conversion improvements. Drive UX and conversion optimization using research and iterative testing. Stand up the marketing technology stack and data collection/reporting for product analytics, then communicate progress and recommendations to leadership.

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FursaFursa
Sonova
Sonova
1 day ago

Director Product Management (Singapore, Singapore)

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Last checked: 7 hours agoStatus: Live

Job Summary

Build Sonova’s online lead generation business for the Asia Pacific region from the ground up. Design the business model, implement end-to-end processes from ad impression through lead handover, and set governance to scale measurable conversion improvements. Drive UX and conversion optimization using research and iterative testing. Stand up the marketing technology stack and data collection/reporting for product analytics, then communicate progress and recommendations to leadership.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Design and build the business model for online lead generation, including commercial logic, unit economics, and the target operating model.
  • •Define, document, and implement end-to-end processes from ad impression to CRM communication after lead creation, including governance to run them.
  • •Drive UX and conversion improvements using research, testing, and iterative design aligned to user needs and business goals.
  • •Set up and manage the marketing technology stack to enable efficient campaign execution and tracking.
  • •Establish robust data collection and reporting frameworks for product analytics and measurement, and present progress, insights, and recommendations to leadership.

Key Requirements

  • •Build business models, processes, and structures from scratch in unstructured environments while delivering measurable outcomes.
  • •7+ years in digital product management or digital business building with strong hands-on delivery.
  • •Excellent project management skills and understanding of PM methodologies.
  • •Strong understanding of online marketing and the digital landscape, including conversion optimization and UX principles.
  • •Experience in lead generation (preferred) and knowledge of healthcare/hearing care (a plus).
Experience:Digital product managementDigital business buildingOnline marketingConversion optimizationLead generationHealthcareHearing care
Skills:Hands-on executionCross-functional collaborationProject managementCommunicationAnalytical thinking
Tech Stack:CRMMarTech

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website