Assistant Marketing Manager

Informa
Vietnam
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringEducation: bachelorsSkills: ["Analytical skills","Translating data","Detail-oriented","Team player","People management"]

Own visitor data management for the Central Marketing team, building and maintaining a comprehensive visitor database used to improve event attendance and customer experiences. Gather and consolidate demographic, preference, feedback, and contact data from registration forms, surveys, and digital interactions. Segment and analyze visitor data to surface trends and actionable insights, collaborating with regional data teams to ensure integrity and security and working with cross-functional partners to drive targeted engagement initiatives.

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FursaFursa
Informa
Informa
1 month ago

Assistant Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Own visitor data management for the Central Marketing team, building and maintaining a comprehensive visitor database used to improve event attendance and customer experiences. Gather and consolidate demographic, preference, feedback, and contact data from registration forms, surveys, and digital interactions. Segment and analyze visitor data to surface trends and actionable insights, collaborating with regional data teams to ensure integrity and security and working with cross-functional partners to drive targeted engagement initiatives.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Build and maintain a comprehensive database of potential visitors to enhance event attendance and customer experiences.
  • •Gather and consolidate visitor data (demographics, preferences, feedback, contact details) from registration forms, attendee surveys, and digital interactions, ensuring accuracy and completeness.
  • •Collaborate with regional data teams to ensure visitor data integrity and security.
  • •Segment and categorize visitors and analyze data to identify trends, patterns, and key insights that inform marketing actions.
  • •Organize telecenter workflow, oversee data entry quality, and develop training programs for telecenter staff to support effective data collection and call handling.

Pay and Benefits

Perks:Health InsuranceEquityLearning Budget

Key Requirements

  • •Bachelor's degree in Data Science, Business/Commercial, or a related field.
  • •Strong analytical skills with the ability to translate data into actionable insights.
  • •Experience with data visualization tools such as Tableau or Power BI.
  • •Good command of Vietnamese and English.
  • •Detail-oriented team player with people management skills.
Education:Bachelor's in Data Science, Business/ Commercial (or related field)
Skills:Analytical skillsTranslating dataDetail-orientedTeam playerPeople management
Languages:VietnameseEnglish
Tech Stack:TableauPower BI

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn