Senior Associate, Marketing Strategist Paid Media | Retail Bank

Discover Financial
Wilmington
Workplace: OnsiteFull timeUSD 96,500 - 110,100 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Initiative","Creativity","Analytical thinking"]

Drive acquisition performance for flagship retail bank products within a paid media performance team. Own paid channel performance against goals, validate optimization recommendations from agency partners, and maintain operational excellence. Lead channel-level testing in partnership with measurement and agency teams, develop storytelling deliverables, and collaborate with strategy and creative to brief asset development. Stay current on digital marketing trends and translate consumer insights into actionable growth recommendations.

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Discover Financial
Discover Financial
1 week ago

Senior Associate, Marketing Strategist Paid Media | Retail Bank

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Drive acquisition performance for flagship retail bank products within a paid media performance team. Own paid channel performance against goals, validate optimization recommendations from agency partners, and maintain operational excellence. Lead channel-level testing in partnership with measurement and agency teams, develop storytelling deliverables, and collaborate with strategy and creative to brief asset development. Stay current on digital marketing trends and translate consumer insights into actionable growth recommendations.
Location: Wilmington
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as a paid media channel performer for a flagship product, tracking performance against goals
  • •Propose, vet, and validate optimization recommendations from agency partners
  • •Ensure operational excellence in executing work with partner agencies
  • •Contribute to and lead channel-level tests by partnering on measurement and storytelling deliverables
  • •Partner with strategy and creative teams to provide creative briefs and develop a testing agenda with internal stakeholders

Pay and Benefits

Salary: USD 96,500 - 110,100 annually

Key Requirements

  • •Bachelor’s degree or military experience
  • •At least 2 years of hands-on paid media platform experience (e.g., Meta, Google, The Trade Desk)
  • •At least 2 years of experience planning, executing, and analyzing paid digital programs
  • •Highly effective communication skills with strong writing, editing, and presentation abilities
  • •Strong working knowledge of Google Suite (Sheets, Docs, and Slides)
Experience:2+ years
Education:Bachelor's
Skills:CommunicationLeadershipInitiativeCreativityAnalytical thinking
Certifications:Google and Bing Ads certified
Tech Stack:MetaGoogleThe Trade DeskGoogle SuiteGoogle SheetsGoogle DocsGoogle SlidesBing Ads

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn