Lifecycle Marketing Manager

Pelago
New York
Workplace: OnsiteFull timeUSD 125,000 - 135,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Data analysis","Cross-functional collaboration","Measurement","Program ownership"]

Own renewal and consumer lifecycle performance by running the renewal messaging cadence—timing, sequencing, and content—to drive retention rate and revenue. Build proactive lifecycle and renewal reporting so cross-functional partners can identify risk early. Set measurement standards, partner with Product and Client Marketing on how billing cycles shape member experience, and support early engagement initiatives using segmented, cadence-based programs.

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FursaFursa
Pelago
Pelago
1 week ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own renewal and consumer lifecycle performance by running the renewal messaging cadence—timing, sequencing, and content—to drive retention rate and revenue. Build proactive lifecycle and renewal reporting so cross-functional partners can identify risk early. Set measurement standards, partner with Product and Client Marketing on how billing cycles shape member experience, and support early engagement initiatives using segmented, cadence-based programs.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Run the renewal messaging cadence (timing, sequencing, and content) to drive renewal rate and revenue.
  • •Support the consumer lifecycle across activation, engagement, and retention.
  • •Build proactive reporting on lifecycle and renewal health to enable early risk detection.
  • •Define measurement standards for lifecycle performance and ensure data trustworthiness.
  • •Partner on early-stage member engagement initiatives, including campaign design and activation sequencing.

Pay and Benefits

Salary: USD 125,000 - 135,000 annually
Equity and Bonus:Equity
Perks:Annual BonusEquity

Key Requirements

  • •6+ years of experience in lifecycle, retention, or CRM marketing, preferably in healthcare or other renewal-dependent models.
  • •Experience in B2C or B2C2B environments.
  • •Proven track record owning revenue-driving lifecycle/retention metrics.
  • •Experience designing segmented, cadence-based communication programs.
  • •Experience with Iterable, Braze, or similar consumer engagement platforms.
Experience:6+ years
Skills:Data analysisCross-functional collaborationMeasurementProgram ownership
Languages:English
Tech Stack:IterableBraze

Company Brief

Pelago
Pelago develops mobile-first software and services that help local businesses connect with customers, manage bookings and loyalty, and run commerce or marketing programs through integrated digital experiences and merchant-facing tools.
Industry: SaaS
Website