Marketing Data Science Manager

Mozilla
Canada
Workplace: RemoteFull timeCAD 149,000 - 220,000 annuallyFunction: Data Science & Machine LearningExperience: 6+ yearsSkills: ["Storytelling","Communication","Stakeholder management","Mentoring","Leadership"]

Own the strategy and roadmap for Firefox’s Marketing Data Science team. Lead goals and measurement for attribution, ROI, and campaign performance, and build core capabilities spanning performance marketing, brand marketing impact measurement, and user insights (retention/LTV and segmentation). Create self-service dashboards, ad hoc/executive reporting, and scalable data models to understand acquisition. Mentor the team and partner on responsible adoption of emerging AI tools to improve workflows and impact.

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FursaFursa
Mozilla
Mozilla
1 day ago

Marketing Data Science Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the strategy and roadmap for Firefox’s Marketing Data Science team. Lead goals and measurement for attribution, ROI, and campaign performance, and build core capabilities spanning performance marketing, brand marketing impact measurement, and user insights (retention/LTV and segmentation). Create self-service dashboards, ad hoc/executive reporting, and scalable data models to understand acquisition. Mentor the team and partner on responsible adoption of emerging AI tools to improve workflows and impact.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Set the strategy and roadmap for Marketing Data Science, prioritizing the highest-impact opportunities with key partners.
  • •Define goals and measurement approaches for attribution, ROI, and campaign performance, delivering insights that improve marketing investment and outcomes.
  • •Lead and develop the team’s capabilities across performance marketing, brand marketing impact measurement, and user insights (retention/LTV and audience segmentation).
  • •Build self-service dashboards, deliver ad hoc and executive reporting, and develop scalable data models and internal tools for acquisition-landscape understanding.
  • •Partner with Data Science leaders to evaluate and responsibly adopt emerging AI tools that improve workflows and impact.

Pay and Benefits

Salary: CAD 149,000 - 220,000 annually
Perks:Health InsuranceDentalVisionHome OfficeLearning BudgetWell-being StipendParental LeaveAnnual Bonus

Key Requirements

  • •6+ years of marketing data science experience, ideally in a media agency or in-house marketing organization.
  • •Proficiency with marketing analytics tools including Google Analytics and advertising platforms.
  • •Experience with modeling methods such as MMM, causal lift/synthetic control, saturation modeling, optimization, and Bayesian approaches.
  • •Proven ability to lead, mentor, and develop talent while managing stakeholders and prioritizing multiple complex workstreams.
  • •Strong storytelling and communication skills to tailor data-driven insights and recommendations for different audiences.
Experience:6+ years
Skills:StorytellingCommunicationStakeholder managementMentoringLeadership
Tech Stack:Google AnalyticsMMMCausal liftSynthetic controlSaturation modelingBayesian approachesDashboardsAttributionROI

Company Brief

Mozilla
Mozilla is a mission-driven organization that builds open-source internet products (notably the Firefox browser) and advocates for an open, private, and secure web through software, research, and community programs.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Nonprofit & NGO
Headquarters: San Francisco, United States
Founded: 1998
Glassdoor
Glassdoor: 2.9
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