Head of Performance Marketing (London)
Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-8 yearsSkills: ["Analytical and reporting","Team leadership","Cross-functional collaboration","Strategic communication","Data-driven decision-making"]Lead Fresha’s global acquisition strategy for B2B and B2C by owning paid search and paid social across key channels and platforms. Manage and grow an in-house performance marketing team, forecasting and optimizing budgets for maximum efficiency and ROI. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present performance insights to senior stakeholders to drive investment decisions.
