Head of Performance Marketing (London)

Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-8 yearsSkills: ["Analytical and reporting","Team leadership","Cross-functional collaboration","Strategic communication","Data-driven decision-making"]

Lead Fresha’s global acquisition strategy for B2B and B2C by owning paid search and paid social across key channels and platforms. Manage and grow an in-house performance marketing team, forecasting and optimizing budgets for maximum efficiency and ROI. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present performance insights to senior stakeholders to drive investment decisions.

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FursaFursa
Fresha
Fresha
2 months ago

Head of Performance Marketing (London)

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead Fresha’s global acquisition strategy for B2B and B2C by owning paid search and paid social across key channels and platforms. Manage and grow an in-house performance marketing team, forecasting and optimizing budgets for maximum efficiency and ROI. Partner with Data and Analytics to track CAC, LTV, and ROAS, collaborate with Design and Influencer Marketing on creative, and present performance insights to senior stakeholders to drive investment decisions.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
  • •Manage and develop the in-house performance marketing team to deliver acquisition and ROI targets for B2B and B2C campaigns.
  • •Forecast and optimize budgets across regions and channels to maximize efficiency and growth.
  • •Partner with Data and Analytics teams to build dashboards and monitor CAC, LTV, and ROAS for continual optimization.
  • •Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns; present results and insights to senior stakeholders.

Key Requirements

  • •7–8 years’ experience in performance marketing with hands-on expertise in paid search and paid social.
  • •Proven success running large-scale, data-led campaigns in fast-paced environments for B2B and/or B2C.
  • •Strong analytical and reporting skills, including experience with Google Analytics and Google Tag Manager.
  • •Demonstrated ability to lead teams and collaborate cross-functionally across functions.
  • •Confident communicator able to present insights to C-suite stakeholders.
Experience:7-8 yearsPerformance marketingB2BB2C
Skills:Analytical and reportingTeam leadershipCross-functional collaborationStrategic communicationData-driven decision-making
Tech Stack:Google AnalyticsGoogle Tag ManagerGoogleYouTubeBingMetaTikTokSnapchatPinterestInstagramFacebook

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn