CDI - Senior E-Commerce Experience & CRO Leader F/H - Erborian (Paris, Île-de-France, FR)

L’Occitane Group
Paris
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Data-driven approach","Business orientation","Collaboration","Stakeholder management","Analytical thinking"]

Drive the international digital experience for Erborian across France, Italy, Spain, the UK, and the USA by improving UX, content, and customer journeys to boost e-commerce performance and conversion. Lead performance measurement with GA4/Contentsquare/GTM, manage A/B testing (AB Tasty), and shape SEO/GEO best practices. Coordinate with a dedicated IT squad and external digital partners in an agile environment using Salesforce Commerce Cloud roadmaps and PO backlog inputs.

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FursaFursa
L’Occitane Group
L’Occitane Group
1 month ago

CDI - Senior E-Commerce Experience & CRO Leader F/H - Erborian (Paris, Île-de-France, FR)

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Last checked: 10 hours agoStatus: Live

Job Summary

Drive the international digital experience for Erborian across France, Italy, Spain, the UK, and the USA by improving UX, content, and customer journeys to boost e-commerce performance and conversion. Lead performance measurement with GA4/Contentsquare/GTM, manage A/B testing (AB Tasty), and shape SEO/GEO best practices. Coordinate with a dedicated IT squad and external digital partners in an agile environment using Salesforce Commerce Cloud roadmaps and PO backlog inputs.
Location: Paris
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Improve e-commerce performance by optimizing user experience, structuring effective content, and ensuring omnichannel coherence while coordinating IT teams and markets.
  • •Pilot performance analysis and funnel insights using GA4/Contentsquare/GTM, including measurement plan/tagging and ensuring data quality, reliability, and compliance (GDPR/consent).
  • •Lead UX optimization and CRO, driving a testing roadmap with A/B tests (AB Tasty), defining KPIs, analyzing results, and recommending improvements to conversion, engagement, and AOV.
  • •Build and manage the site roadmap and functional needs in Salesforce Commerce Cloud (SFCC/SMC), feeding the PO backlog from UX/CRO insights and market feedback while validating UX deliverables.
  • •Drive content, brand consistency, and SEO/GEO roadmap, defining best practices/checklists before publishing and ensuring cross-team governance with markets.

Key Requirements

  • •5 to 6 years of experience in e-commerce/UX/product/content.
  • •Experience in an international, multi-market environment.
  • •Strong UX/CRO sensitivity with a data-driven approach.
  • •Strong e-commerce business and performance orientation.
  • •Good understanding of technical environments (SFCC/SMC, CMS) and collaboration with product teams in an agile setting.
Experience:E-commerceInternationalMulti-market
Skills:Data-driven approachBusiness orientationCollaborationStakeholder managementAnalytical thinking
Languages:English
Tech Stack:GA4ContentsquareGTMPower BIAB TastySalesforce Commerce CloudSFCCSMCCMSRGPD

Company Brief

L’Occitane Group
L’Occitane Group is a global beauty and personal care company producing premium skincare, bodycare, fragrances and aromatherapy products rooted in Provence ingredients and artisanal traditions, sold through own stores, e-commerce and wholesale worldwide.
Industry: Beauty & Personal Care
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Manosque, France
Founded: 1976
WebsiteLinkedIn