Product marketing lead

Writer
San Francisco, New York
Workplace: HybridFull timeUSD 144,000 - 240,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Positioning","Messaging","Sales enablement","Cross-functional collaboration","Written communication"]

Own end-to-end product marketing for WRITER’s Agent and core product features, including positioning, messaging, launch strategy, and competitive differentiation. Partner with product, demand generation, content, comms, and customer marketing to drive go-to-market and build sales-ready narratives and field enablement assets. Drive ongoing adoption through user communications and programs, supported by continuous competitive intelligence and market research.

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FursaFursa
Writer
Writer
5 days ago

Product marketing lead

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own end-to-end product marketing for WRITER’s Agent and core product features, including positioning, messaging, launch strategy, and competitive differentiation. Partner with product, demand generation, content, comms, and customer marketing to drive go-to-market and build sales-ready narratives and field enablement assets. Drive ongoing adoption through user communications and programs, supported by continuous competitive intelligence and market research.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end product marketing for WRITER Agent and key core app features, including positioning, messaging, launch strategy, and competitive differentiation.
  • •Partner with product and marketing functions (demand generation, content, comms, customer marketing) to drive go-to-market for product and feature launches.
  • •Translate product investments into sales-ready narratives and enablement materials such as pitch materials, one-pagers, and objection-handling guides.
  • •Drive product and feature adoption through regular user communications and programs.
  • •Conduct competitive intelligence and market research to sharpen differentiation and ensure consistent messaging across the buyer journey.

Pay and Benefits

Salary: USD 144,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVisionParental Leave401kEquityHsaFsaLearning BudgetWellness Stipend

Key Requirements

  • •6+ years of product marketing experience, or 3+ years product marketing plus 5+ years in a related field (e.g., sales enablement, customer success, customer education, or product management) in a B2B SaaS environment.
  • •AI-native mindset with proven experience using agentic AI to automate GTM workflows.
  • •Ability to bring complex products to market with clear positioning for both technical and business audiences.
  • •Strong sales enablement instincts to build narratives and assets used by the field.
  • •Cross-functional experience working with Product, Sales, and Customer Success in a fast-moving environment.
Experience:6+ yearsB2B SaaSAgentic AIEnterprise AI
Skills:PositioningMessagingSales enablementCross-functional collaborationWritten communication
Tech Stack:Agentic AI

Company Brief

Writer
Provides an AI writing platform for enterprises that helps teams create on-brand, high-quality content at scale using customizable style guides, real-time suggestions, and governance controls.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn