Senior Manager, Global SEO & AEO

Stanley Black & Decker
United States
Workplace: RemoteFull timeUSD 95,600 - 153,900 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: mastersSkills: ["Strategic leadership","Cross-functional collaboration","Analytical and problem-solving","Innovation","Governance and compliance"]

Lead global SEO and AEO strategy as part of the Global Experience Management team, aligning initiatives to business objectives and digital transformation goals. Drive technical SEO programs across site architecture, schema, crawl optimization, international SEO, and Core Web Vitals. Partner with Marketing, IT, Product, Communications, and regional teams to embed SEO/AEO best practices, using analytics and KPIs to guide decision-making and executive reporting.

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Stanley Black & Decker
Stanley Black & Decker
3 days ago

Senior Manager, Global SEO & AEO

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead global SEO and AEO strategy as part of the Global Experience Management team, aligning initiatives to business objectives and digital transformation goals. Drive technical SEO programs across site architecture, schema, crawl optimization, international SEO, and Core Web Vitals. Partner with Marketing, IT, Product, Communications, and regional teams to embed SEO/AEO best practices, using analytics and KPIs to guide decision-making and executive reporting.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute global SEO and AEO strategy aligned with business objectives and market expansion plans.
  • •Pilot new approaches to keep pace with algorithm updates and emerging answer engine technologies.
  • •Direct enterprise-level technical SEO initiatives including site architecture, schema markup, crawl optimization, international SEO, and Core Web Vitals.
  • •Guide content strategy to improve organic reach, featured snippets, and answer box placements, including keyword research and content gap analysis.
  • •Establish KPIs, dashboards, and reporting frameworks; communicate performance and impact to executive leadership while ensuring compliance with privacy, brand, and accessibility standards.

Pay and Benefits

Salary: USD 95,600 - 153,900 annually
Perks:Health InsuranceDentalVision401kPaid LeaveDisabilityLife Insurance

Key Requirements

  • •Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field.
  • •6+ years of progressive SEO experience, including 2-3 years leading SEO programs at a large, multinational organization or agency.
  • •Experience managing direct reports or leading cross-functional teams.
  • •Proficiency with enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console.
  • •Strong analytical and problem-solving skills with a track record of driving organic growth and innovation at scale.
Experience:6+ yearsConsumer productsMultinational organizationsDigital experienceAnswer engine ecosystem
Education:Master's in Marketing, Digital Strategy, Computer Science, or related field
Skills:Strategic leadershipCross-functional collaborationAnalytical and problem-solvingInnovationGovernance and compliance
Tech Stack:SEOAEOGoogle SGEBing CopilotVoice assistantsSEMrushConductorBrightEdgeScreaming FrogGoogle Search ConsoleSchema markupHreflangCore Web VitalsDashboardsAnalytics

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website