Thunes

3 months ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead global demand generation across London and Barcelona to drive pipeline for a regulated fintech/payments company. Own end-to-end funnel, ABM programs, and cross-functional collaboration with SDRs, marketing ops, and sales enablement. Build a tech-enabled demand engine with AI/automation and a data-driven approach to optimize ROI and accelerate revenue.

Location: Barcelona, London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•End to End Demand Funnel: Architect and manage the full funnel, including target account identification, lead acquisition, and automated multi touch nurture streams.
•Digital and Search Leadership: Oversee global paid media (LinkedIn Ads) and organic growth. Future proof our visibility by optimizing for traditional SEO as well as emerging GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
•ABM and Strategic Targeting: Lead our Account Based Marketing efforts, leveraging intent data (6sense) to engage Gorilla and Tier 1 accounts with personalized journeys.
•Omnichannel Campaigns: Execute integrated campaigns across all channels, while supporting Field Marketing for localized in person events and content activation.
•SDR Leadership and Sales Alignment: Global Team Management; Lead, coach, and scale your global SDR team, standardizing "playbooks" for outbound excellence and ensuring rigorous qualification before handoff.

Travel: Low travel

Key Requirements

•Experience: 10+ years in B2B Demand Generation, managing Digital Marketing, SDR, and Marketing Ops functions.
•Industry: Proven track record in Fintech or Payments is highly preferred.
•Tech Stack Expertise: Salesforce, Pardot, 6Sense, DreamData, Google Analytics, LinkedIn Campaign Manager, Gong, Gemini, Zapier, Popl, Apollo, and Clay.
•Budget Management: Proven experience managing multi million dollar marketing budgets with a focus on high growth ROI.
•Global Presence: Ability to travel occasionally to hub offices in London and Barcelona.

Experience:10+ yearsFintechPaymentsB2b

Skills:LeadershipCommunicationCollaborationData-drivenStrategic thinking

Languages:English

Tech Stack:SalesforcePardot6senseDreamDataGoogle AnalyticsLinkedIn Campaign ManagerGongGeminiZapierClayPoplApollo

Company Brief

Thunes

Provides a global cross-border payments network enabling businesses to send and receive payments across markets via a single integration, serving merchants, fintechs, remitters, and banks with real-time settlement and compliance tools.

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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Thunes

3 months ago

Director of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: Barcelona, London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•End to End Demand Funnel: Architect and manage the full funnel, including target account identification, lead acquisition, and automated multi touch nurture streams.
•Digital and Search Leadership: Oversee global paid media (LinkedIn Ads) and organic growth. Future proof our visibility by optimizing for traditional SEO as well as emerging GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
•ABM and Strategic Targeting: Lead our Account Based Marketing efforts, leveraging intent data (6sense) to engage Gorilla and Tier 1 accounts with personalized journeys.
•Omnichannel Campaigns: Execute integrated campaigns across all channels, while supporting Field Marketing for localized in person events and content activation.
•SDR Leadership and Sales Alignment: Global Team Management; Lead, coach, and scale your global SDR team, standardizing "playbooks" for outbound excellence and ensuring rigorous qualification before handoff.

Travel: Low travel

Key Requirements

•Experience: 10+ years in B2B Demand Generation, managing Digital Marketing, SDR, and Marketing Ops functions.
•Industry: Proven track record in Fintech or Payments is highly preferred.
•Tech Stack Expertise: Salesforce, Pardot, 6Sense, DreamData, Google Analytics, LinkedIn Campaign Manager, Gong, Gemini, Zapier, Popl, Apollo, and Clay.
•Budget Management: Proven experience managing multi million dollar marketing budgets with a focus on high growth ROI.
•Global Presence: Ability to travel occasionally to hub offices in London and Barcelona.

Experience:10+ yearsFintechPaymentsB2b

Skills:LeadershipCommunicationCollaborationData-drivenStrategic thinking

Languages:English

Tech Stack:SalesforcePardot6senseDreamDataGoogle AnalyticsLinkedIn Campaign ManagerGongGeminiZapierClayPoplApollo

Company Brief

Thunes

Industry: Fintech Infrastructure

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn