Lead - B2B Retail Marketing, China

On Holding
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Cross-functional collaboration","Project management","Leadership","Attention to detail","Adaptability"]

Develop and execute Greater China B2B marketing strategy across wholesale channels, driving business growth while maintaining a polished, premium brand identity. Elevate the in-store B2B consumer journey through localized GTM planning, 360° brand experiences, and always-on activations. Serve as the bridge between B2B partners and cross-functional teams to deliver sell-in and sell-through, own in-store presence and storytelling, and lead end-to-end sales meeting delivery.

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FursaFursa
On Holding
On Holding
17 hours ago

Lead - B2B Retail Marketing, China

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Develop and execute Greater China B2B marketing strategy across wholesale channels, driving business growth while maintaining a polished, premium brand identity. Elevate the in-store B2B consumer journey through localized GTM planning, 360° brand experiences, and always-on activations. Serve as the bridge between B2B partners and cross-functional teams to deliver sell-in and sell-through, own in-store presence and storytelling, and lead end-to-end sales meeting delivery.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and drive Greater China B2B marketing strategy across wholesale channels to grow business and protect a premium brand identity.
  • •Create and execute localized GTM playbooks that map offline touchpoints for flawless execution.
  • •Bridge B2B partners with cross-functional teams to orchestrate campaign-driven sell-in and sell-through initiatives.
  • •Conceptualize and deliver high-impact 360° brand experiences using consumer insights to anticipate market shifts.
  • •Own in-store presence, visual tools, localized brand storytelling, and coordinate end-to-end sales meetings with sales.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceLearning Budget

Key Requirements

  • •8+ years of relevant experience in omni-channel retail/trade marketing and brand activation.
  • •At least 4 years of team management experience supervising stores across formats and markets.
  • •Professional working proficiency in Chinese and English.
  • •Strong understanding of the retail industry, including challenges, opportunities, and needs.
  • •Ability to manage multiple projects and deliver a high-quality “WOW” experience.
Experience:8+ yearsRetailOmnichannelBrand activationTrade marketing
Skills:Cross-functional collaborationProject managementLeadershipAttention to detailAdaptability
Languages:ChineseEnglish

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn