APAC Communications Manager

Braze
Singapore
Full timeFunction: Communications, PR & CommunitySkills: ["Storytelling","Communication","Cultural fluency","Organizational skills","Cross-functional collaboration"]

Lead regional communications strategy and execution across Asia-Pacific for Braze’s brand awareness, thought leadership, and product/customer storytelling. Drive integrated media relations, executive visibility, and localized narratives for diverse APAC markets, working closely with global communications and regional marketing teams. Partner with product and customer marketing to support launches and case studies, collaborate cross-functionally across content and events, and measure outcomes to continuously refine messaging and regional strategy.

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FursaFursa
Braze
Braze
1 month ago

APAC Communications Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead regional communications strategy and execution across Asia-Pacific for Braze’s brand awareness, thought leadership, and product/customer storytelling. Drive integrated media relations, executive visibility, and localized narratives for diverse APAC markets, working closely with global communications and regional marketing teams. Partner with product and customer marketing to support launches and case studies, collaborate cross-functionally across content and events, and measure outcomes to continuously refine messaging and regional strategy.
Location: Singapore
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Lead APAC regional communications strategy and execution to drive awareness and brand affinity across Asia-Pacific markets.
  • •Develop and maintain relationships with media, analysts, and influencers; localize and pitch global narratives for APAC audiences.
  • •Identify speaking, interview, and panel opportunities for executives and regional leaders; support thought leadership content.
  • •Partner with product and customer marketing to surface regional customer success stories, case studies, and localized launch messaging.
  • •Track and analyze communications outcomes across media coverage and brand perception, refining messaging and regional strategy over time.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability InsuranceRetirementEquityPaid LeaveLearning BudgetParental Leave

Key Requirements

  • •5–7 years of experience in corporate or product communications, public relations, or media strategy, ideally in B2B technology or SaaS.
  • •Deep understanding of the APAC media and business landscape with existing media relationships in key markets.
  • •Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences and markets.
  • •Demonstrated storytelling ability to translate complex technology into clear, compelling narratives.
  • •Experience managing PR agencies and working cross-functionally with global teams.
Experience:B2BTechnologySaaSPublic relationsMedia strategy
Skills:StorytellingCommunicationCultural fluencyOrganizational skillsCross-functional collaboration
Tech Stack:AIAI-driven SaaSMarketing technology

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn