Staff User Researcher - Consumer

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 189,000 - 199,500 annuallyFunction: Research & Scientific (R&D)Experience: 8+ yearsSkills: ["Storytelling","Mentorship","Collaboration","Stakeholder communication","Research synthesis"]

Lead foundational, generative consumer research for the Instacart Consumer team, shaping how and why people change their food behaviors. Own the research roadmap, run rigorous mixed-method studies (qual + quant) from interviews and ethnography to surveys and concept testing, and translate findings into actionable narratives for product and design decisions. Mentor researchers and advance living knowledge bases, personas, and journey maps while advocating for the customer across teams.

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FursaFursa
Instacart
Instacart
1 day ago

Staff User Researcher - Consumer

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Last checked: 31 minutes agoStatus: Live

Job Summary

Lead foundational, generative consumer research for the Instacart Consumer team, shaping how and why people change their food behaviors. Own the research roadmap, run rigorous mixed-method studies (qual + quant) from interviews and ethnography to surveys and concept testing, and translate findings into actionable narratives for product and design decisions. Mentor researchers and advance living knowledge bases, personas, and journey maps while advocating for the customer across teams.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Independently own and drive the research roadmap for the consumer innovation workstream, partnering with product, design, data science, and engineering leaders.
  • •Lead generative research to understand how people think about food, nutrition, and health, including mental models, motivations, barriers, and behavioral triggers.
  • •Apply behavioral science frameworks (e.g., habit loops, nudge theory, behavior change models) to shape research questions and uncover product-relevant insights.
  • •Execute mixed-method research combining qualitative studies (interviews, ethnography, diary studies, co-creation) with quantitative approaches (surveys, behavioral analysis, concept testing).
  • •Translate insights into narratives that drive decisions, maintain living knowledge bases/personas/journey maps, and mentor junior researchers.

Pay and Benefits

Salary: CAD 189,000 - 199,500 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years conducting UX or consumer research in a product organization, including early-stage innovation or new product development.
  • •Deep familiarity with behavioral psychology, behavioral economics, or related fields and how habits form, persist, and change.
  • •Expertise in qualitative methods including in-depth interviews, ethnographic/diary studies, usability testing, participatory design, and workshop facilitation.
  • •Strong quantitative skills across survey design and analysis, behavioral data interpretation, experimental design, and mixed-method synthesis.
  • •Experience working with data science teams to triangulate behavioral patterns from usage data with qualitative findings.
Experience:8+ years
Skills:StorytellingMentorshipCollaborationStakeholder communicationResearch synthesis
Tech Stack:AI tools

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn