Lead Product Marketing Manager – Application Security

Thales
Belfast
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Storytelling","Communication","Collaboration","Analytical thinking","Customer focus"]

Own product positioning and messaging for Thales Imperva Application Security in the SME market. Develop differentiated narratives for target personas, create content across the buyer’s journey, and produce competitive enablement materials. Partner with sales enablement, product management, and marketing to execute PLG initiatives, thought leadership programs, and KPI-driven improvements that grow pipeline and support sales outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Thales
Thales
1 day ago

Lead Product Marketing Manager – Application Security

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own product positioning and messaging for Thales Imperva Application Security in the SME market. Develop differentiated narratives for target personas, create content across the buyer’s journey, and produce competitive enablement materials. Partner with sales enablement, product management, and marketing to execute PLG initiatives, thought leadership programs, and KPI-driven improvements that grow pipeline and support sales outcomes.
Location: Belfast
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop differentiated positioning and messaging for target personas and cascade it across internal, market, and customer-facing content.
  • •Create content across the buyer’s journey to communicate value propositions and extend thought leadership.
  • •Partner with sales enablement to deliver product updates, sales motions, and product-related training.
  • •Track competitors and produce competitive content to help sales win opportunities.
  • •Build, execute, and optimize PLG initiatives and collaborate with marketing and product management on market fit and pipeline creation programs.

Pay and Benefits

Perks:Health InsuranceAnnual BonusEquityPaid LeaveEmployee Discounts

Key Requirements

  • •4+ years of product marketing experience in cybersecurity, with application security experience preferred.
  • •Ability to analyze complex situations and reach conclusions through fact-based decision making.
  • •Collaborative mindset to build credibility with cross-functional product, marketing, and sales teams.
  • •Excellent storytelling skills with strong written and verbal communication.
  • •Ability to translate technical concepts into persuasive marketing content and measure KPIs to improve performance.
Experience:4+ yearsCybersecurityProduct marketing
Skills:StorytellingCommunicationCollaborationAnalytical thinkingCustomer focus

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Thales
Designs and delivers advanced systems and services for aerospace, defence, security, and digital identity and cybersecurity markets, serving government and commercial customers worldwide.
Industry: Defense Technology
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn