Thumbtack

4 weeks ago

Sr. Director, Pro & Partner Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: Just nowStatus: Live

Job Summary

Lead the Pro Marketing and Partner Marketing functions at Thumbtack to drive supply-side growth, activation and retention for professionals in a marketplace. Build and own the strategy across professional lifecycle, develop B2B programs, partnerships, and cross-functional alignment with product and sales, while defining success in business outcomes.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and own the Pro Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term
•Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions
•Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral
•Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace
•Work closely with product, commercial, and supply leadership to ensure Pro and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals

Pay and Benefits

Salary: USD 251,600 - 325,600 annually

Perks:Remote WorkHealth Insurance401kPaid LeaveLearning Budget

Key Requirements

•10+ years of experience leading full-funnel marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context
•Track record of activation and retention programs that move business outcomes beyond acquisition
•B2B marketing experience including ABM, sales enablement, and events with ability to translate platform economics into clear ROI
•Experience building or managing external partnerships—integrations, distribution relationships, channel programs, or co-marketing
•Strong cross-functional instincts with ability to influence senior leaders and build from scratch in a new function

Experience:MarketplaceB2B marketingHome services

Skills:LeadershipCommunicationStrategyInfluenceMentoring

Languages:English

Tech Stack:ABMSales enablementEventsMarketing analytics

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

4 weeks ago

Sr. Director, Pro & Partner Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: Just nowStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and own the Pro Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term
•Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions
•Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral
•Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co-marketing — that extend Thumbtack's reach on both sides of the marketplace
•Work closely with product, commercial, and supply leadership to ensure Pro and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals

Pay and Benefits

Salary: USD 251,600 - 325,600 annually

Perks:Remote WorkHealth Insurance401kPaid LeaveLearning Budget

Key Requirements

•10+ years of experience leading full-funnel marketing for a supply-side audience, business customers, or professionals in a marketplace or platform context
•Track record of activation and retention programs that move business outcomes beyond acquisition
•B2B marketing experience including ABM, sales enablement, and events with ability to translate platform economics into clear ROI
•Experience building or managing external partnerships—integrations, distribution relationships, channel programs, or co-marketing
•Strong cross-functional instincts with ability to influence senior leaders and build from scratch in a new function

Experience:MarketplaceB2B marketingHome services

Skills:LeadershipCommunicationStrategyInfluenceMentoring

Languages:English

Tech Stack:ABMSales enablementEventsMarketing analytics

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn