Conversion Rate Optimization Specialist, Salt Lake City, UT

Western Governors University
Salt Lake City
Workplace: OnsiteFull timeUSD 62,100 - 93,200 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Analytical thinking","Data-driven decision-making","Creative mindset"]

Improve WGU’s digital experiences by developing and executing conversion rate optimization strategies across the website journey. Partner with Marketing, Web Operations, SEO, Paid Media, Analytics, and Content to identify opportunities, map customer journeys, analyze user behavior, and test hypotheses. Translate data into actionable recommendations, lead optimization initiatives from analysis through implementation, and help ensure content and website experiences align with strategic goals and KPIs.

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FursaFursa
Western Governors University
Western Governors University
1 day ago

Conversion Rate Optimization Specialist, Salt Lake City, UT

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Improve WGU’s digital experiences by developing and executing conversion rate optimization strategies across the website journey. Partner with Marketing, Web Operations, SEO, Paid Media, Analytics, and Content to identify opportunities, map customer journeys, analyze user behavior, and test hypotheses. Translate data into actionable recommendations, lead optimization initiatives from analysis through implementation, and help ensure content and website experiences align with strategic goals and KPIs.
Location: Salt Lake City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with content teams to establish website goals and ensure best practices.
  • •Monitor website content and user experiences to identify optimization opportunities for pages, flows, and conversion pathways.
  • •Analyze and map customer journeys, defining page purposes and aligning experiences to audience needs.
  • •Collaborate with SEO, Website, and Paid Media teams to align targeting, calls to action, and journey progression.
  • •Develop and lead CRO hypotheses and initiatives from analysis through implementation; review/approve pages for alignment with conversion goals.
Travel: Medium travel

Pay and Benefits

Salary: USD 62,100 - 93,200 annually
Perks:Health InsuranceDentalVisionRetirement SavingsPaid LeavePaid HolidaysParental Leave

Key Requirements

  • •Knowledge of conversion rate optimization methodologies and best practices.
  • •2+ years of in-house or agency experience driving conversion improvements for a web business.
  • •Confidence using web analytics to drive improvement ideas from customer journey insights.
  • •Strong understanding of content strategy principles and tactics.
  • •Team player with an attitude of collaboration across teams.
Experience:2+ yearsWeb analyticsDigital marketingConversion rate optimization
Education:Bachelor's
Skills:CommunicationCollaborationAnalytical thinkingData-driven decision-makingCreative mindset
Tech Stack:SEOPaid MediaWeb analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Western Governors University
An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Headquarters: Salt Lake City, United States
Founded: 1997
WebsiteLinkedIn