Senior Manager, Social Media

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Leadership","Stakeholder management","Strategic thinking","Collaboration","Communication"]

Lead Etihad’s global social media strategy, translating brand and commercial objectives into a social-first playbook that boosts engagement and performance. Oversee content planning, campaigns, influencer partnerships, and real-time coverage for major launches and events. Establish social KPIs, connect insights to business decisions, and demonstrate ROI to senior stakeholders. Manage, mentor, and develop a team of social media specialists while partnering across Brand, Creative, Digital, Commercial, Communications, and Customer Experience.

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Etihad Aviation Group
Etihad Aviation Group
3 days ago

Senior Manager, Social Media

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead Etihad’s global social media strategy, translating brand and commercial objectives into a social-first playbook that boosts engagement and performance. Oversee content planning, campaigns, influencer partnerships, and real-time coverage for major launches and events. Establish social KPIs, connect insights to business decisions, and demonstrate ROI to senior stakeholders. Manage, mentor, and develop a team of social media specialists while partnering across Brand, Creative, Digital, Commercial, Communications, and Customer Experience.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead Etihad’s global social media strategy and build a social media playbook aligned to brand and commercial objectives.
  • •Define how brand strategy is executed across social channels and champion social-first storytelling and premium creative approaches.
  • •Oversee content calendars, campaign planning, and content execution to maximize engagement and business outcomes.
  • •Set and monitor social media KPIs, translate performance into insights, and demonstrate ROI to senior stakeholders.
  • •Lead and develop the social media team; manage agencies, influencer collaborations, events, and partnerships to deliver high-impact activations.

Key Requirements

  • •10+ years of experience in social media, digital marketing, or content strategy within a global agency or consumer-facing brand.
  • •Proven track record developing and executing social media strategies that drive brand growth, engagement, and measurable business results.
  • •Demonstrated success leading, inspiring, and developing high-performing social media teams.
  • •Strong data/insight orientation, using analytics and performance metrics to optimize results and support decision-making.
  • •Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related discipline.
Experience:AviationTravelHospitalityLuxuryLifestyle
Education:Bachelor's in Marketing, Communications, Digital Media, Business, or a related discipline
Skills:LeadershipStakeholder managementStrategic thinkingCollaborationCommunication
Languages:English (UK)Arabic
Tech Stack:SEOAdobe Creative SuitePhotoshopIllustratorSocial listeningAnalytics

Eligibility

Nationality:UAE National

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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