Instacart

3 weeks ago

Senior Product Manager, Growth Marketing Platform

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own the strategy and execution for a unified growth marketing platform, spanning agentic CRM, marketer tooling, and end-to-end orchestration and measurement. Partner with Engineering, Data Science/ML, Marketing, Design, Analytics, and Privacy/Legal to translate marketer needs into scalable capabilities. Define KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks to drive scalable, privacy-safe growth.

Location: United States, Canada

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform spanning agentic CRM, marketer tooling, and unified orchestration and measurement.
•Translate marketer needs into durable platform capabilities including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
•Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with safety and guardrails.
•Define KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead A/B and multivariate experimentation frameworks to drive decision-making at scale.
•Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance; manage risks and dependencies and deliver outcomes on time.

Pay and Benefits

Salary: USD 158,000 - 199,500 annually

Equity and Bonus:Equity

Perks:EquityRemote Work

Key Requirements

•5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
•Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
•Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
•Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
•Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Experience:5+ yearsMarTechCRMGrowth marketingMarketing technology

Education:Bachelor's in Computer Science, Engineering, Statistics, Economics, or a related field

Skills:Written communicationVerbal communicationStakeholder alignmentSystems thinking

Languages:English

Tech Stack:SQLA/B testingMultivariate testingAgentic CRMOrchestrationPersonalizationExperimentation platformsCDPsESPsMMPsFeature flaggingLLMsPrompt orchestrationRetrievalEvaluationAPIs

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

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Instacart

3 weeks ago

Senior Product Manager, Growth Marketing Platform

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States, Canada

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform spanning agentic CRM, marketer tooling, and unified orchestration and measurement.
•Translate marketer needs into durable platform capabilities including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
•Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with safety and guardrails.
•Define KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead A/B and multivariate experimentation frameworks to drive decision-making at scale.
•Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance; manage risks and dependencies and deliver outcomes on time.

Pay and Benefits

Salary: USD 158,000 - 199,500 annually

Equity and Bonus:Equity

Perks:EquityRemote Work

Key Requirements

•5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
•Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
•Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
•Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
•Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Experience:5+ yearsMarTechCRMGrowth marketingMarketing technology

Education:Bachelor's in Computer Science, Engineering, Statistics, Economics, or a related field

Skills:Written communicationVerbal communicationStakeholder alignmentSystems thinking

Languages:English

Tech Stack:SQLA/B testingMultivariate testingAgentic CRMOrchestrationPersonalizationExperimentation platformsCDPsESPsMMPsFeature flaggingLLMsPrompt orchestrationRetrievalEvaluationAPIs

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn