Paid Media Specialist

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 67,000 - 80,000Function: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Attention to detail","Quantitative analysis","Relationship building","Cross-functional collaboration","Verbal and written communication"]

Manage search, social, and native paid advertising campaigns to deliver client obligations. You’ll traffic and distribute campaigns, optimize buying tactics for cost efficiency, and analyze performance to ensure even pacing and full delivery. Partner with internal teams and advertising partners to implement updates, manage media budgets and revenue risk, and support reporting, forecasting, and dashboard builds that improve visibility for senior leadership.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Paid Media Specialist

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Last checked: 7 days agoStatus: Live

Job Summary

Manage search, social, and native paid advertising campaigns to deliver client obligations. You’ll traffic and distribute campaigns, optimize buying tactics for cost efficiency, and analyze performance to ensure even pacing and full delivery. Partner with internal teams and advertising partners to implement updates, manage media budgets and revenue risk, and support reporting, forecasting, and dashboard builds that improve visibility for senior leadership.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Traffic, distribute, and manage paid media campaigns across non-O&O distribution for ad products.
  • •Analyze campaigns to ensure even pacing, full delivery, and optimal performance.
  • •Manage campaign volume and performance by channel to keep goals on pace for client obligations.
  • •Find efficiencies in reports, products, and activation processes to improve turnaround times and mitigate errors.
  • •Manage media budgets and monitor accruals, communicating revenue risk to appropriate teams.

Pay and Benefits

Salary: USD 67,000 - 80,000
Perks:Health InsuranceDentalVisionPaid Leave401kCommuter BenefitsParental Leave

Key Requirements

  • •3+ years of experience with digital ad serving systems focused on paid media distribution.
  • •B.A. in marketing, business, communications, or a related field (preferred).
  • •Intermediate Excel skills, including creating and using pivot tables.
  • •Basic proficiency with Microsoft Office applications.
  • •Strong quantitative and analytical abilities with high attention to detail.
Experience:3+ yearsDigital advertisingPaid mediaAd servingSearch adsSocial adsNative advertising
Education:Bachelor's in marketing, business, communications or related fields
Skills:Attention to detailQuantitative analysisRelationship buildingCross-functional collaborationVerbal and written communication
Tech Stack:ExcelPivot tablesMicrosoft OfficeSEMDigital ad serving systems

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn