Director of Product Marketing, Identity Security

Cyera
New York, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Collaboration","Self-starter","Prioritization"]

Define and execute go-to-market strategy for Cyera’s Identity Security solutions. Own messaging, positioning, and category-defining narratives at the intersection of identity, data, and AI security. Partner with Product, Engineering, Sales, and Customer Success to translate technical capabilities into customer-focused stories. Build sales enablement (presentations, case studies, whitepapers, battle cards), run market research, support demand generation campaigns, and measure initiative performance.

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FursaFursa
Cyera
Cyera
20 hours ago

Director of Product Marketing, Identity Security

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Last checked: 11 hours agoStatus: Live

Job Summary

Define and execute go-to-market strategy for Cyera’s Identity Security solutions. Own messaging, positioning, and category-defining narratives at the intersection of identity, data, and AI security. Partner with Product, Engineering, Sales, and Customer Success to translate technical capabilities into customer-focused stories. Build sales enablement (presentations, case studies, whitepapers, battle cards), run market research, support demand generation campaigns, and measure initiative performance.
Location: New York, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute go-to-market strategy for Cyera’s Identity Security solution.
  • •Own strategic storytelling and craft messaging that differentiates Cyera’s Identity Security portfolio.
  • •Translate technical capabilities into customer stories for executive and technical audiences.
  • •Create sales enablement materials (presentations, case studies, whitepapers, battle cards).
  • •Conduct market research, collaborate on campaigns, and measure initiative success using data-driven insights.

Pay and Benefits

Perks:Remote WorkPaid LeaveHealth InsuranceDentalVision

Key Requirements

  • •7+ years of product marketing experience in cybersecurity, identity security, AI security, or adjacent enterprise security markets.
  • •Deep understanding of identity security (human and non-human identities, identity governance, privileged access, modern identity architectures).
  • •Understanding of AI, data security, and the convergence of identity, data, and AI security.
  • •Ability to translate complex technical concepts into clear, customer-focused messaging and exceptional storytelling.
  • •Experience developing and executing go-to-market strategies for enterprise security products (bachelor’s degree required; MBA a plus).
Experience:7+ yearsCybersecurityIdentity securityAI securityEnterprise securityData security
Education:Bachelor's in Marketing, Business, Computer Science, or a related field
Skills:StorytellingCollaborationSelf-starterPrioritization

Company Brief

Cyera
Provides an AI‑native data security platform that discovers, classifies, and protects sensitive data across cloud, SaaS, databases, AI systems and on‑prem environments to reduce risk and enable secure AI adoption.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: New York, United States
Founded: 2021
Glassdoor
Glassdoor: 4.8
WebsiteLinkedInGlassdoor