Director Marketing Business Management & Events (Building Automation)

Lead BA Customer Experience Centers and global event strategy, governance, and commercialization to drive measurable pipeline impact and customer value. Partner with business leaders and the BA CMO to define marketing operating strategy, operating models, KPIs, forecasting, budgeting, and executive reporting. Establish commercial excellence frameworks that align Sales, Finance, offering management, and regional marketing, while leading enterprise initiatives and building scalable processes for long-term growth.