Match Group

2 weeks ago

Sr. Manager, Brand Marketing, E&E (Match)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead Match’s brand strategy and day-to-day brand stewardship, sharpening emotional differentiation and strengthening relevance with adults 45+. Drive integrated marketing programs across campaigns, product launches, and PR moments, partnering with product, growth, media, creative, insights, and social. Define consumer truth, create insight-driven briefs, and manage success metrics by connecting brand activity to business performance and long-term growth.

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
•Define consumer truth for Match, with emphasis on emotional drivers and needs of adults 45+, and create insight-driven briefs to align teams.
•Lead integrated marketing programs across brand campaigns, product launches, and PR moments, stewarding output back to the brand strategy.
•Partner with product to shape roadmap storytelling and translate brand strategy into clear, motivating product and feature messaging rooted in member value.
•Manage brand performance with KPIs and brand health, connect brand and performance efforts to shared objectives, and refine strategy using results and learnings.

Pay and Benefits

Salary: USD 140,000 - 165,000 annually

Perks:Paid LeaveHealth InsuranceVisionDental401kEsppPaid ParentalLearning BudgetPet InsuranceGym MembershipCommuter Benefits

Key Requirements

•6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
•Strong experience leading IATs and large-scale campaigns from strategy through execution, with sound judgment across creative, channel, and audience decisions.
•Strong cross-functional leadership and partnership across product, creative, insights, media, PR, and growth teams.
•Balance of strategic thinking, creative storytelling, and analytical rigor.
•Experience translating consumer insight into briefs, differentiated brand strategy, and integrated marketing plans.

Experience:Consumer appsDigital platformsHigh-growth consumer brands

Skills:Cross-functional leadershipStrategic thinkingCreative storytellingAnalytical rigorOrganizational skills

Company Brief

Match Group

Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dallas, United States

Founded: 1995

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Match Group

2 weeks ago

Sr. Manager, Brand Marketing, E&E (Match)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
•Define consumer truth for Match, with emphasis on emotional drivers and needs of adults 45+, and create insight-driven briefs to align teams.
•Lead integrated marketing programs across brand campaigns, product launches, and PR moments, stewarding output back to the brand strategy.
•Partner with product to shape roadmap storytelling and translate brand strategy into clear, motivating product and feature messaging rooted in member value.
•Manage brand performance with KPIs and brand health, connect brand and performance efforts to shared objectives, and refine strategy using results and learnings.

Pay and Benefits

Salary: USD 140,000 - 165,000 annually

Perks:Paid LeaveHealth InsuranceVisionDental401kEsppPaid ParentalLearning BudgetPet InsuranceGym MembershipCommuter Benefits

Key Requirements

•6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
•Strong experience leading IATs and large-scale campaigns from strategy through execution, with sound judgment across creative, channel, and audience decisions.
•Strong cross-functional leadership and partnership across product, creative, insights, media, PR, and growth teams.
•Balance of strategic thinking, creative storytelling, and analytical rigor.
•Experience translating consumer insight into briefs, differentiated brand strategy, and integrated marketing plans.

Experience:Consumer appsDigital platformsHigh-growth consumer brands

Skills:Cross-functional leadershipStrategic thinkingCreative storytellingAnalytical rigorOrganizational skills

Company Brief

Match Group

Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dallas, United States

Founded: 1995

Glassdoor: 3.8

Website LinkedIn Glassdoor