Field Marketing Manager ASEAN

Dataiku
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10-15 yearsEducation: bachelorsSkills: ["Project management","Organizational skills","Data-driven decision making","Cross-functional collaboration","Stakeholder management"]

Lead ASEAN field marketing strategy to drive pipeline growth, revenue contribution, account engagement, and brand awareness. Own planning and execution of high-impact regional programs including tradeshows, hands-on lab workshops, customer events, ABM initiatives, partner co-marketing, and localized multi-channel campaigns. Manage event production such as Dataiku Summit, run martech operations in HubSpot/Salesforce, track performance and ROI, oversee PR/analyst relations, and manage the regional marketing budget.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Dataiku
Dataiku
6 days ago

Field Marketing Manager ASEAN

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Lead ASEAN field marketing strategy to drive pipeline growth, revenue contribution, account engagement, and brand awareness. Own planning and execution of high-impact regional programs including tradeshows, hands-on lab workshops, customer events, ABM initiatives, partner co-marketing, and localized multi-channel campaigns. Manage event production such as Dataiku Summit, run martech operations in HubSpot/Salesforce, track performance and ROI, oversee PR/analyst relations, and manage the regional marketing budget.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute ASEAN field marketing strategy aligned with global and regional marketing goals and objectives.
  • •Collaborate with ASEAN sales leaders to drive account-based marketing (ABM) and target-account pipeline generation.
  • •Plan and execute high-impact regional events (tradeshows, hands-on lab workshops, customer days, webinars) and manage Dataiku Summit logistics, sponsorships, and production.
  • •Design and localize multi-channel campaigns (digital, email, syndication, webinars, social, content marketing) and coordinate partner co-marketing and influencer/industry relationships.
  • •Measure performance and ROI, run marketing operations in HubSpot, upload leads to Salesforce, manage PR and analyst relations, and oversee the regional marketing budget.
Travel: Medium travel

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •10–15+ years of experience in B2B SaaS field marketing, preferably in the technology sector.
  • •Proven track record developing and executing ASEAN marketing strategies, campaigns, and events.
  • •Expertise in end-to-end campaign execution, including ABM, content development, conference production, and event management.
  • •Strong martech proficiency with tools such as HubSpot and Salesforce; excellent written/verbal communication in English (Chinese and Bahasa are a plus).
Experience:10-15 yearsB2B SaaSTechnologyField marketing
Education:Bachelor's in Marketing, Business
Skills:Project managementOrganizational skillsData-driven decision makingCross-functional collaborationStakeholder management
Certifications:Dataiku Core DesignerML PractitionerGENAI
Languages:EnglishChineseBahasa
Tech Stack:HubspotSalesforceTableauGoogle suiteSocial SproutPath FactoryCreatopyZoomLLMsClaudeGemini

Company Brief

Dataiku
Provides an end-to-end AI and machine learning platform that enables organizations to build, deploy, and manage data products at scale, combining data preparation, model development, and MLOps capabilities for business users and data scientists.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2013
WebsiteLinkedIn