Sony Music

4 weeks ago

Marketing Manager, Domestic Repertoire

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead end-to-end marketing campaigns for Sony Music's domestic repertoire, defining artist positioning, developing audience-led strategies, and delivering creative and financial impact across digital, social, content, media, and partnerships. Manage budgets and cross-functional teams to maximize fan engagement and commercial outcomes, in collaboration with Sony Music artists and departments.

Location: Athens

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define artist positioning and develop audience-led marketing strategies that align with the artist's vision, cultural relevance and commercial objectives.
•Develop innovative campaign concepts that strengthen artist identity, deepen fan engagement and differentiate releases in the market.
•Lead the creative development of local marketing assets—including artist imagery, artwork, advertising creative and video content—to ensure a consistent and compelling brand across all touchpoints.
•Lead end-to-end marketing campaigns across assigned releases, owning strategy, planning, execution, optimization and post-campaign evaluation.
•Develop integrated marketing plans across digital, social, content, media, partnerships and promotional channels to grow audiences, maximize engagement and deliver commercial outcomes.

Key Requirements

•Proven track record in leading end-to-end marketing campaigns for music artists or related consumer brands, with demonstrated impact on audience growth and engagement.
•Strong creative and strategic thinking to define artist positioning and develop audience-led marketing strategies aligned with commercial objectives.
•Experience managing campaign budgets and coordinating cross-functional teams, including artists, internal departments, and external agencies.
•Excellent communication, persuasion, empathy, and relationship-building skills to partner with artists and multiple stakeholders and deliver on goals.
•Highly organized with the ability to manage multiple projects, meet deadlines, and maintain brand consistency across assets.

Experience:MusicEntertainmentMarketing

Skills:CommunicationLeadershipCollaborationTime managementNegotiation

Languages:English

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor

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Sony Music

4 weeks ago

Marketing Manager, Domestic Repertoire

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Athens

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define artist positioning and develop audience-led marketing strategies that align with the artist's vision, cultural relevance and commercial objectives.
•Develop innovative campaign concepts that strengthen artist identity, deepen fan engagement and differentiate releases in the market.
•Lead the creative development of local marketing assets—including artist imagery, artwork, advertising creative and video content—to ensure a consistent and compelling brand across all touchpoints.
•Lead end-to-end marketing campaigns across assigned releases, owning strategy, planning, execution, optimization and post-campaign evaluation.
•Develop integrated marketing plans across digital, social, content, media, partnerships and promotional channels to grow audiences, maximize engagement and deliver commercial outcomes.

Key Requirements

•Proven track record in leading end-to-end marketing campaigns for music artists or related consumer brands, with demonstrated impact on audience growth and engagement.
•Strong creative and strategic thinking to define artist positioning and develop audience-led marketing strategies aligned with commercial objectives.
•Experience managing campaign budgets and coordinating cross-functional teams, including artists, internal departments, and external agencies.
•Excellent communication, persuasion, empathy, and relationship-building skills to partner with artists and multiple stakeholders and deliver on goals.
•Highly organized with the ability to manage multiple projects, meet deadlines, and maintain brand consistency across assets.

Experience:MusicEntertainmentMarketing

Skills:CommunicationLeadershipCollaborationTime managementNegotiation

Languages:English

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor