Marketing Specialist, APAC

Arista Networks
Pune
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Project coordination","Collaboration","Attention to detail","Ability to simplify technical concepts"]

Own product marketing and technical content for the Asia-Pacific region by localizing global messaging, creating value proposition materials, and building sales enablement assets. Partner with APAC sales, engineering, Product and Technical Marketing to produce case studies, technical blog posts, diagrams, and use cases. Coordinate integrated demand-generation campaigns (email, webinars, digital) and support partner/co-branded initiatives while tracking campaign performance and insights across APAC markets.

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Arista Networks
Arista Networks
2 days ago

Marketing Specialist, APAC

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Job Summary

Own product marketing and technical content for the Asia-Pacific region by localizing global messaging, creating value proposition materials, and building sales enablement assets. Partner with APAC sales, engineering, Product and Technical Marketing to produce case studies, technical blog posts, diagrams, and use cases. Coordinate integrated demand-generation campaigns (email, webinars, digital) and support partner/co-branded initiatives while tracking campaign performance and insights across APAC markets.
Location: Pune
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and adapt product marketing content (e.g., case studies and presentations) by localizing global messaging for APAC market needs.
  • •Create product positioning and value proposition materials and produce sales enablement assets for the APAC sales team.
  • •Collaborate with technical marketing and engineering to produce technical blog posts, customer use cases, and feature highlight content for technical buyers.
  • •Coordinate and support execution of regional integrated campaigns, including demand-generation initiatives such as email, webinars, and digital marketing.
  • •Support partner and channel marketing by executing joint/co-branded campaigns, maintaining content calendars, and preparing performance reports.

Key Requirements

  • •5+ years of experience in B2B technology marketing focused on product or technical marketing execution.
  • •Good technical understanding with the ability to simplify complex technology concepts for marketing content.
  • •Strong project coordination skills to manage multiple tasks and deadlines in a fast-paced environment.
  • •Familiarity with APAC markets, including awareness of regional customer needs and cultural nuances.
  • •Excellent written and verbal communication skills with attention to detail.
Experience:5+ yearsB2BTechnology marketingEnterprise technologyNetworkingAPAC
Skills:CommunicationProject coordinationCollaborationAttention to detailAbility to simplify technical concepts
Languages:English
Tech Stack:CRMSalesforceHubSpotMarketing automationEmail campaignsWebinarsDigital marketingMarketing analytics

Company Brief

Arista Networks
Designs and sells high-performance cloud networking hardware and software for large-scale data centers and enterprise environments, including switches, routers, and network operating systems focused on programmability, telemetry, and low-latency networking.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Santa Clara, United States
Founded: 2004
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn