Associate Director, Newsletters

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 80,000 - 100,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 6-8 yearsEducation: bachelorsSkills: ["Analytical thinking","Project management","Organizational skills","Written communication","Verbal communication"]

Own the strategy, execution, and ongoing optimization of newsletter and browser notification programs for Entertainment & Beauty brands. Build audience engagement and retention plans to deepen subscriber relationships and maximize email-channel lifetime value. Partner cross-functionally with editorial, content marketing, design, product, analytics, and marketing to align campaigns with brand priorities, establish KPIs, run A/B tests, and communicate performance and optimization recommendations. Hybrid (3x/week) in New York City.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Associate Director, Newsletters

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Last checked: 7 days agoStatus: Live

Job Summary

Own the strategy, execution, and ongoing optimization of newsletter and browser notification programs for Entertainment & Beauty brands. Build audience engagement and retention plans to deepen subscriber relationships and maximize email-channel lifetime value. Partner cross-functionally with editorial, content marketing, design, product, analytics, and marketing to align campaigns with brand priorities, establish KPIs, run A/B tests, and communicate performance and optimization recommendations. Hybrid (3x/week) in New York City.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the strategy, execution, and ongoing optimization of newsletter and browser notification programs for assigned Entertainment & Beauty brands.
  • •Develop audience engagement and retention strategies to increase subscriber activity, loyalty, and LTV.
  • •Monitor program health and performance, identify opportunities to improve engagement, retention, and conversion, and share insights with stakeholders.
  • •Partner with editorial, content marketing, design, product, analytics, and marketing teams to align newsletter content and promotional strategies with brand goals.
  • •Develop audience segmentation strategies, execute A/B tests, establish KPIs, and regularly report performance and recommendations to brand leadership.
Travel: Low travel

Pay and Benefits

Salary: USD 80,000 - 100,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceCommuter BenefitsPaid HolidaysParental LeaveShort TermLong Term

Key Requirements

  • •Bachelor’s degree and/or equivalent experience.
  • •6–8 years of experience in email marketing, newsletter strategy, audience development, CRM, lifecycle marketing, or digital publishing.
  • •Experience developing and optimizing newsletter programs using data-driven insights and audience segmentation.
  • •Demonstrated success leading cross-functional initiatives with editorial, product, analytics, marketing, and operations teams.
  • •Experience designing and executing A/B tests and using results to optimize engagement and retention.
Experience:6-8 years
Education:Bachelor's
Skills:Analytical thinkingProject managementOrganizational skillsWritten communicationVerbal communication

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn