Commercial Manager Mobile App E-Commerce Europe

Puma
Germany
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 3-6 yearsEducation: bachelorsSkills: ["Customer-centric mindset","Stakeholder management","Prioritization","Communication","Presentation"]

Own the growth, engagement, and commercial performance of PUMA’s Shopping App across Europe. Drive the regional mobile app strategy and roadmap, use customer/market insights to build opportunities and business cases, and manage app P&L, KPIs, forecasts, and budget planning. Lead acquisition, retention, and engagement initiatives while partnering across Marketing, Content, Category Management, Planning, and Global Engineering/Product/UX/Tech to plan and execute app campaigns and launches.

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FursaFursa
Puma
Puma
2 days ago

Commercial Manager Mobile App E-Commerce Europe

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the growth, engagement, and commercial performance of PUMA’s Shopping App across Europe. Drive the regional mobile app strategy and roadmap, use customer/market insights to build opportunities and business cases, and manage app P&L, KPIs, forecasts, and budget planning. Lead acquisition, retention, and engagement initiatives while partnering across Marketing, Content, Category Management, Planning, and Global Engineering/Product/UX/Tech to plan and execute app campaigns and launches.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Manager level

Key Responsibilities

  • •Own Europe-wide growth, engagement, and commercial performance for the Shopping App.
  • •Drive the regional mobile app strategy, staying ahead of customer and market trends to inform the development roadmap.
  • •Manage app P&L, balancing growth, profitability, customer value, and investment decisions.
  • •Track performance against KPIs, translate insights into recommendations and forecasts, and deliver accurate planning and budget monitoring.
  • •Lead acquisition, retention, and engagement initiatives and coordinate cross-functional app campaigns, launches, promotions, and exclusive activations.

Key Requirements

  • •Bachelor’s degree or equivalent in a relevant discipline; advanced degree is a plus.
  • •3-6 years of experience in mobile apps, eCommerce, digital product management, growth marketing, CRM, or a related digital business environment.
  • •Commercially driven with a strong customer-centric mindset for delivering exceptional digital experiences.
  • •Strong understanding of mobile app ecosystems, customer lifecycle management, and performance marketing channels.
  • •Proficiency in Microsoft Excel; experience with BI tools, GA4, Power BI, or similar analytics platforms is highly beneficial.
Experience:3-6 yearsMobile appsECommerceDigital product managementGrowth marketingCRMDigital business
Education:Bachelor's
Skills:Customer-centric mindsetStakeholder managementPrioritizationCommunicationPresentation
Languages:EnglishGerman
Tech Stack:Microsoft ExcelBI toolsGA4Power BI

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn