Roads and Transport Authority

1 month ago

Chief Specialist- Corporate Identity and Branding

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Develop and execute brand strategy, including guidelines, brand governance, and ensuring consistent visual identity across RTA platforms. Lead initiatives focused on consumer-facing platforms and ROI-driven research, while increasing brand awareness and beneficiary engagement. Coordinate brand identity elements for new departments, manage market research and KPI/ROI tracking, and support legal/compliance brand usage approvals and regulatory reporting.

Location: United Arab Emirates

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Set brand strategy and development plans, initiatives, and brand awareness activities for RTA.
•Implement corporate identity (branding) requirements to maintain unified visual identity and correct brand usage.
•Conduct market research and public opinion studies, and track KPIs including marketing and brand-related ROI.
•Develop and manage brand elements for new departments; oversee content and approvals for brand logo usage in media and campaigns.
•Train internal teams on identity processes and quality/innovation methods; propose product/service improvements using digital identity management approaches and analytics.

Key Requirements

•Bachelor’s or Master’s degree in Marketing, Business Administration, or Communications.
•At least 9 years of experience if holding a Master’s degree; at least 11 years if holding a Bachelor’s degree.
•Experience managing community participation programs and corporate social responsibility (CSR).
•Strong skills in data analysis and reporting to measure marketing effectiveness and engagement.
•Ability to plan, execute, and evaluate marketing campaigns; and expertise in corporate/brand identity management across platforms.

Experience:9-11 years

Education:Bachelor's in Marketing, Business Administration, or Communications

Skills:Project managementCross-functional coordinationStakeholder managementData analysisContent management

Company Brief

Roads and Transport Authority

The Roads and Transport Authority (RTA) of Dubai plans, supervises and regulates roads, public transport, traffic systems and licensing. It develops and operates metro, tram, buses, taxis, road infrastructure and smart mobility initiatives across Dubai.

Industry: Public Transport Operators

Company Size: Enterprise (1,001+ employees)

Growth: Government & Public Sector

Funding: Government Funded

Headquarters: Dubai, United Arab Emirates

Founded: 2005

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Roads and Transport Authority

1 month ago

Chief Specialist- Corporate Identity and Branding

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: United Arab Emirates

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Set brand strategy and development plans, initiatives, and brand awareness activities for RTA.
•Implement corporate identity (branding) requirements to maintain unified visual identity and correct brand usage.
•Conduct market research and public opinion studies, and track KPIs including marketing and brand-related ROI.
•Develop and manage brand elements for new departments; oversee content and approvals for brand logo usage in media and campaigns.
•Train internal teams on identity processes and quality/innovation methods; propose product/service improvements using digital identity management approaches and analytics.

Key Requirements

•Bachelor’s or Master’s degree in Marketing, Business Administration, or Communications.
•At least 9 years of experience if holding a Master’s degree; at least 11 years if holding a Bachelor’s degree.
•Experience managing community participation programs and corporate social responsibility (CSR).
•Strong skills in data analysis and reporting to measure marketing effectiveness and engagement.
•Ability to plan, execute, and evaluate marketing campaigns; and expertise in corporate/brand identity management across platforms.

Experience:9-11 years

Education:Bachelor's in Marketing, Business Administration, or Communications

Skills:Project managementCross-functional coordinationStakeholder managementData analysisContent management

Company Brief

Roads and Transport Authority

Industry: Public Transport Operators

Company Size: Enterprise (1,001+ employees)

Growth: Government & Public Sector

Funding: Government Funded

Headquarters: Dubai, United Arab Emirates

Founded: 2005

Website LinkedIn