Airwallex

2 months ago

Manager, Landing Page Optimization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Lead Landing Page Optimisation (LPO) for US and EMEA, owning strategy, testing, and iteration of landing experiences to improve conversion efficiency, CAC, and ROI. Drive experiments across Contentful-powered pages, collaborate with Web Engineering, Design, and regional teams, and build data-driven storytelling to scale CRO across multi-region acquisition funnels.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Manager level

Key Responsibilities

•Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
•Scale high-velocity, hands-on landing page development in Contentful for growth marketing —creating tailored experiences by region, channel, and audience segment to maximize conversion rates and win more auctions. This would also include experiments to arrive at best practices for per (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
•Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
•Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
•Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
•Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation.
•Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
•Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance.
•Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field.

Experience:5-8 yearsB2B SaaSFintechMarketing

Education:Bachelor's

Skills:CollaborationCommunicationStakeholder managementAnalyticalProblem-solving

Languages:English

Tech Stack:ContentfulGA4LookerTableauPower BIHotjarFullStoryMicrosoft ClaritySalesforceSFDCMarketoHubSpotContentful CMSHTMLCSSSQLBigQuery

Company Brief

Airwallex

Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Airwallex

2 months ago

Manager, Landing Page Optimization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Manager level

Key Responsibilities

•Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
•Scale high-velocity, hands-on landing page development in Contentful for growth marketing —creating tailored experiences by region, channel, and audience segment to maximize conversion rates and win more auctions. This would also include experiments to arrive at best practices for per (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
•Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
•Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
•Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
•Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation.
•Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
•Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance.
•Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field.

Experience:5-8 yearsB2B SaaSFintechMarketing

Education:Bachelor's

Skills:CollaborationCommunicationStakeholder managementAnalyticalProblem-solving

Languages:English

Tech Stack:ContentfulGA4LookerTableauPower BIHotjarFullStoryMicrosoft ClaritySalesforceSFDCMarketoHubSpotContentful CMSHTMLCSSSQLBigQuery

Company Brief

Airwallex

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor