Senior Associate, Global Brand Partnerships & Activation

HelloFresh
New York
Workplace: OnsiteFull timeUSD 79,538 - 88,375 annuallyFunction: Business Development & PartnershipsExperience: 3+ yearsEducation: bachelorsSkills: ["Organized","Resourceful","Collaborative","Creative","Detail oriented","Communicative","Proactive","Results-driven","Ability to prioritize"]

Execute culturally relevant brand partnerships and experiential activations, turning approved concepts into on-the-ground delivery. Serve as the day-to-day point of contact for internal and external stakeholders, managing timelines, approvals, and deliverable tracking. Contribute ideas during brand planning, help maintain a global partnerships pipeline, coordinate with PR/organic & paid social/influencer teams, and deliver post-campaign reporting to build repeatable playbooks.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HelloFresh
HelloFresh
1 day ago

Senior Associate, Global Brand Partnerships & Activation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Execute culturally relevant brand partnerships and experiential activations, turning approved concepts into on-the-ground delivery. Serve as the day-to-day point of contact for internal and external stakeholders, managing timelines, approvals, and deliverable tracking. Contribute ideas during brand planning, help maintain a global partnerships pipeline, coordinate with PR/organic & paid social/influencer teams, and deliver post-campaign reporting to build repeatable playbooks.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Mid level

Key Responsibilities

  • •Serve as the day-to-day contact for internal and external stakeholders, managing logistics, approvals, and deliverable tracking to keep projects on schedule.
  • •Participate in ideation and planning for brand partnerships, activations, and experiential moments during brand planning cycles.
  • •Translate partnership and activation strategy into detailed project plans and on-the-ground delivery.
  • •Maintain the global brand partnerships pipeline, including identifying potential partners, supporting outreach and initial vetting, and tracking opportunities for brand fit and cultural relevance.
  • •Coordinate with channel teams (e.g., PR, organic and paid social, influencer, brand media) to coordinate amplification and ensure initiatives land consistently across touchpoints.

Pay and Benefits

Salary: USD 79,538 - 88,375 annually
Perks:401kPaid LeaveParental LeaveSabbatical

Key Requirements

  • •3+ years of experience in brand marketing, brand partnerships, or experiential marketing, ideally for a Direct-to-Consumer (DTC), subscription, or consumer brand.
  • •Experience supporting or coordinating brand partnerships, sponsorships, or experiential activations with hands-on work with external agencies or partner brands.
  • •Experience working with creative teams, including writing creative briefs and providing feedback for marketing assets.
  • •Strong project management instincts, managing timelines, multiple stakeholders, and multi-pronged projects.
  • •Bachelor's degree.
Experience:3+ yearsBrand marketingBrand partnershipsExperiential marketingDirect-to-Consumer (DTC)SubscriptionConsumer brandGlobal partnershipsEntertainment mediaCultural partnerships
Education:Bachelor's
Skills:OrganizedResourcefulCollaborativeCreativeDetail orientedCommunicativeProactiveResults-drivenAbility to prioritize

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn