Digital Marketing Manager

Cengage Group
California
Workplace: OnsiteFull timeUSD 85,000 - 93,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: []

Lead daily oversight of PPC, paid social, display and affiliate channels; develop and manage strategic digital marketing initiatives focused on paid lead generation; establish testing strategies to optimize conversion rate and ROAS; identify new digital lead generation solutions and partnerships; manage vendor and contractor relationships, drive growth across channels, and report on campaign performance and budgets.

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Cengage Group
Cengage Group
2 months ago

Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Lead daily oversight of PPC, paid social, display and affiliate channels; develop and manage strategic digital marketing initiatives focused on paid lead generation; establish testing strategies to optimize conversion rate and ROAS; identify new digital lead generation solutions and partnerships; manage vendor and contractor relationships, drive growth across channels, and report on campaign performance and budgets.
Location: California
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Oversee daily management of core marketing channels: PPC, paid social, display and affiliate
  • •Develop and manage strategic digital marketing initiatives focused on paid lead generation
  • •Establish and execute testing strategies for conversion rate optimization and ROAS
  • •Identify new digital lead generation solutions and partnerships to enhance existing processes
  • •Coordinate vendor, contractor and partner relationships to drive growth and efficiency

Pay and Benefits

Salary: USD 85,000 - 93,000 annually

Key Requirements

  • •4+ years PPC (including CPC, CPM, CPL) and media buys; retargeting coordination experience is a plus
  • •4+ years Google AdWords and Google Analytics
  • •4+ years experience with CRO tools, SEO, SEM, SMM, mobile, SMS, and email marketing
  • •Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar
  • •Experience in educational marketing is a huge plus; fluency in Spanish is a huge plus
Experience:EducationEdtechMarketingDigital advertising
Education:Bachelor's
Languages:Spanish
Tech Stack:Google AdsGoogle AnalyticsCRO toolsSEOSEMSMMMobileSMSEmailMicrosoft Excel

Company Brief

Cengage Group
Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Boston, United States
Founded: 2007
WebsiteLinkedIn