Digital Marketing Manager
Cengage Group
California
Workplace: OnsiteFull timeUSD 85,000 - 93,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: []Lead daily oversight of PPC, paid social, display and affiliate channels; develop and manage strategic digital marketing initiatives focused on paid lead generation; establish testing strategies to optimize conversion rate and ROAS; identify new digital lead generation solutions and partnerships; manage vendor and contractor relationships, drive growth across channels, and report on campaign performance and budgets.

