Growth & Marketing Lead (12-month FTC)

Canva
Vietnam
Workplace: OnsiteContractFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Strategic thinking","Stakeholder management","Partnership building","Data-driven decision-making"]

Own Vietnam’s growth marketing strategy for Canva’s local market, from building the campaign calendar to setting channel priorities, budget allocation, and creative direction. Partner closely with global and local growth, design, social/creative, and community leads to deliver multi-channel campaigns consistently. Use performance data and measurement approaches (MMM, incrementality/lift, MMP, platform data) to guide strategy and partnership opportunities that drive MAU and revenue.

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Canva
Canva
2 days ago

Growth & Marketing Lead (12-month FTC)

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Job Summary

Own Vietnam’s growth marketing strategy for Canva’s local market, from building the campaign calendar to setting channel priorities, budget allocation, and creative direction. Partner closely with global and local growth, design, social/creative, and community leads to deliver multi-channel campaigns consistently. Use performance data and measurement approaches (MMM, incrementality/lift, MMP, platform data) to guide strategy and partnership opportunities that drive MAU and revenue.
Location: Vietnam
Workplace: Onsite
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and own Vietnam’s campaign calendar, aligning with regional/global priorities and coordinating local leads to deliver multi-channel campaigns.
  • •Set media mix and lead budget allocation across channels in partnership with the Global Growth Marketing team.
  • •Guide creative strategy using performance data—shaping briefs and advising when to scale, pause, or refresh.
  • •Translate performance marketing measurement into clear direction to drive MAU and revenue in Vietnam.
  • •Contribute to Vietnam partnership strategy by identifying partners, supporting negotiations, and helping the team evaluate and prioritize opportunities.

Pay and Benefits

Perks:Parental LeaveWellness StipendHome Office

Key Requirements

  • •Well-rounded marketing experience across branding and multi-channel campaign management, comfortable with both campaign briefs and media planning.
  • •Proven experience building and running campaign calendars while coordinating multiple stakeholders to deliver on time.
  • •Strong understanding of media buying principles and modern measurement (MMM, lift/incrementality testing) to guide strategy and budget decisions.
  • •Experience developing partnership strategy and negotiating directly with partners from first conversation through signed agreements.
  • •Strong cross-functional operating skills: coordinating without direct authority and keeping diverse teams aligned in a fast-paced environment.
Experience:Growth marketingPerformance marketingPartnershipsMulti-channel marketing
Skills:Cross-functional collaborationStrategic thinkingStakeholder managementPartnership buildingData-driven decision-making
Languages:English
Tech Stack:MMMIncrementality studiesLift studiesMMPPlatform data

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
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