Director, Brand & Creative

Natera
United States
Workplace: RemoteFull timeUSD 197,300 - 246,700 annuallyFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic leadership","Collaboration","Creative judgment","Communication","Stakeholder management","Project management","Organizational skills"]

Lead the evolution and governance of corporate and product brand identities, creating scalable brand systems and guidelines that ensure consistent visual execution across audiences, channels, and business units. Own creative strategy and direction for campaigns and communications, build high-performing creative operations with production standards and metrics, and mentor internal designers while managing external agencies and production partners. Partner cross-functionally to translate business strategy into compelling brand experiences.

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FursaFursa
Natera
Natera
1 day ago

Director, Brand & Creative

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the evolution and governance of corporate and product brand identities, creating scalable brand systems and guidelines that ensure consistent visual execution across audiences, channels, and business units. Own creative strategy and direction for campaigns and communications, build high-performing creative operations with production standards and metrics, and mentor internal designers while managing external agencies and production partners. Partner cross-functionally to translate business strategy into compelling brand experiences.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Steward corporate and product brand identities, including maintaining brand guidelines for consistent execution across customer touchpoints.
  • •Lead creative strategy and execution across campaigns, product launches, digital experiences, sales materials, events, advertising, social media, presentations, video, and other communications.
  • •Build scalable creative operations (workflows, templates, asset management, production standards) and prioritize resources across business units.
  • •Lead and mentor internal creative professionals and manage external agencies, freelancers, production partners, and vendors.
  • •Partner cross-functionally to align brand work with marketing objectives, customer insights, and business priorities while supporting required legal/regulatory reviews.

Pay and Benefits

Salary: USD 197,300 - 246,700 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field.
  • •10+ years of progressive experience in brand management, creative leadership, or creative direction.
  • •Experience leading creative teams in a high-growth organization.
  • •Strong portfolio showing excellence across digital, print, brand identity, and integrated marketing campaigns.
  • •Experience developing and managing enterprise brand guidelines and visual identity systems; plus managing creative agencies and external production partners.
Experience:10+ yearsHealthcareBiotechnologyDiagnosticsPharmaceuticalsLife sciences
Education:Bachelor's in Graphic Design, Visual Communications, Marketing, or related field
Skills:Strategic leadershipCollaborationCreative judgmentCommunicationStakeholder managementProject managementOrganizational skills
Tech Stack:Adobe Creative CloudFigmaDigital asset management systemsCreative workflow tools

Company Brief

Natera
Develops and commercializes genetic testing and diagnostics focused on reproductive health, oncology, and organ transplant to inform clinical decision-making and improve patient outcomes.
Industry: Diagnostics
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Carlos, United States
Founded: 2004
WebsiteLinkedIn