Freshworks

1 week ago

Lead - Partner Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Drive partner-led growth across Freshworks’ Americas channel ecosystem, including resellers, VARs, and distributors in North America and LATAM. Own co-marketing and field activation plans to accelerate MQCs, SAOs, and pipeline, localize GTM motions for regional markets, and manage MDF planning/ROI. Partner cross-functionally with Sales, Partnerships, Product, Product Marketing, Field Marketing, and Customer Advocacy while tracking performance in SFDC and representing partner marketing in quarterly business reviews.

Location: Boston

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build joint marketing plans with distributors, resellers, and VARs to drive MQCs, SAOs, and pipeline.
•Develop localized GTM motions for North America and LATAM, tailoring messaging and adapting program assets.
•Advise or execute high-impact co-marketing programs including webinars, roundtables, digital campaigns, partner-led events, and sponsorships.
•Manage MDF planning, approvals, and ROI to ensure investments ladder into the regional revenue plan.
•Track and report performance metrics across MQCs, SAOs, events, and partner-attributed pipeline, maintaining operational rigor via program calendars and SFDC.

Pay and Benefits

Salary: USD 109,100 - 143,220 annually

Perks:Health InsuranceDentalVisionLife InsuranceEquityPaid LeaveParental Leave

Key Requirements

•6-8 years of experience in partner marketing roles across channels, resellers, tech (ISV), and SI partnerships.
•Experience marketing Technology and SaaS businesses (bonus).
•Ability to bring multiple teams together to drive co-marketing campaigns.
•Strong project management and organizational skills to prioritize, meet deadlines, and manage multiple projects.
•Data/ROI-driven analytical and problem-solving skills, with strong knowledge of CRM systems and marketing automation tools.

Experience:Partner marketingChannelsResellersVARsDistributorsSaaSTechnologyISVSI partnerships

Skills:Strategic thinkingExecutionCross-cultural operatingCustomer-centric mindsetProject managementAnalytical problem-solvingOrganizational skillsCollaboration

Languages:English

Tech Stack:SFDCCRM systemsMarketing automation

Company Brief

Freshworks

Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Freshworks

1 week ago

Lead - Partner Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Boston

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build joint marketing plans with distributors, resellers, and VARs to drive MQCs, SAOs, and pipeline.
•Develop localized GTM motions for North America and LATAM, tailoring messaging and adapting program assets.
•Advise or execute high-impact co-marketing programs including webinars, roundtables, digital campaigns, partner-led events, and sponsorships.
•Manage MDF planning, approvals, and ROI to ensure investments ladder into the regional revenue plan.
•Track and report performance metrics across MQCs, SAOs, events, and partner-attributed pipeline, maintaining operational rigor via program calendars and SFDC.

Pay and Benefits

Salary: USD 109,100 - 143,220 annually

Perks:Health InsuranceDentalVisionLife InsuranceEquityPaid LeaveParental Leave

Key Requirements

•6-8 years of experience in partner marketing roles across channels, resellers, tech (ISV), and SI partnerships.
•Experience marketing Technology and SaaS businesses (bonus).
•Ability to bring multiple teams together to drive co-marketing campaigns.
•Strong project management and organizational skills to prioritize, meet deadlines, and manage multiple projects.
•Data/ROI-driven analytical and problem-solving skills, with strong knowledge of CRM systems and marketing automation tools.

Experience:Partner marketingChannelsResellersVARsDistributorsSaaSTechnologyISVSI partnerships

Skills:Strategic thinkingExecutionCross-cultural operatingCustomer-centric mindsetProject managementAnalytical problem-solvingOrganizational skillsCollaboration

Languages:English

Tech Stack:SFDCCRM systemsMarketing automation

Company Brief

Freshworks

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor