Lead - Partner Marketing

Freshworks
Boston
Workplace: HybridFull timeUSD 109,100 - 143,220 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Execution","Cross-cultural operating","Customer-centric mindset","Project management","Analytical problem-solving","Organizational skills","Collaboration"]

Drive partner-led growth across Freshworks’ Americas channel ecosystem, including resellers, VARs, and distributors in North America and LATAM. Own co-marketing and field activation plans to accelerate MQCs, SAOs, and pipeline, localize GTM motions for regional markets, and manage MDF planning/ROI. Partner cross-functionally with Sales, Partnerships, Product, Product Marketing, Field Marketing, and Customer Advocacy while tracking performance in SFDC and representing partner marketing in quarterly business reviews.

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Freshworks
Freshworks
2 months ago

Lead - Partner Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive partner-led growth across Freshworks’ Americas channel ecosystem, including resellers, VARs, and distributors in North America and LATAM. Own co-marketing and field activation plans to accelerate MQCs, SAOs, and pipeline, localize GTM motions for regional markets, and manage MDF planning/ROI. Partner cross-functionally with Sales, Partnerships, Product, Product Marketing, Field Marketing, and Customer Advocacy while tracking performance in SFDC and representing partner marketing in quarterly business reviews.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build joint marketing plans with distributors, resellers, and VARs to drive MQCs, SAOs, and pipeline.
  • •Develop localized GTM motions for North America and LATAM, tailoring messaging and adapting program assets.
  • •Advise or execute high-impact co-marketing programs including webinars, roundtables, digital campaigns, partner-led events, and sponsorships.
  • •Manage MDF planning, approvals, and ROI to ensure investments ladder into the regional revenue plan.
  • •Track and report performance metrics across MQCs, SAOs, events, and partner-attributed pipeline, maintaining operational rigor via program calendars and SFDC.

Pay and Benefits

Salary: USD 109,100 - 143,220 annually
Perks:Health InsuranceDentalVisionLife InsuranceEquityPaid LeaveParental Leave

Key Requirements

  • •6-8 years of experience in partner marketing roles across channels, resellers, tech (ISV), and SI partnerships.
  • •Experience marketing Technology and SaaS businesses (bonus).
  • •Ability to bring multiple teams together to drive co-marketing campaigns.
  • •Strong project management and organizational skills to prioritize, meet deadlines, and manage multiple projects.
  • •Data/ROI-driven analytical and problem-solving skills, with strong knowledge of CRM systems and marketing automation tools.
Experience:Partner marketingChannelsResellersVARsDistributorsSaaSTechnologyISVSI partnerships
Skills:Strategic thinkingExecutionCross-cultural operatingCustomer-centric mindsetProject managementAnalytical problem-solvingOrganizational skillsCollaboration
Languages:English
Tech Stack:SFDCCRM systemsMarketing automation

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor