Aon

1 month ago

Growth Marketing Manager - Human Capital

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Last checked: 14 hours agoStatus: Live

Job Summary

Growth Marketing Manager to drive profitable growth for Aon’s Human Capital solutions in Spain. Design and execute data-driven, multi-channel marketing programs, translate global strategies into locally relevant plans, run integrated campaigns with sales, lead measurement and optimization across the funnel, and adapt content for Spanish audiences while enabling sales and consultants.

Location: Madrid

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Design and execute data-driven marketing programs that acquire, expand and retain clients across key segments in Spain.
•Translate global and regional Human Capital marketing strategies into locally relevant plans and campaigns, aligned with the Aon United ambition.
•Run integrated campaigns (digital, email, events/webinars, partnerships) in close partnership with sales and client leaders, focusing on white-space, strategic accounts and priority industries.
•Lead measurement and optimization for Human Capital marketing in Spain, using data to inform next best actions and improve performance across the funnel.
•Adapt global and regional content and thought leadership for Spanish audiences, and equip sales and consultants with effective enablement materials.

Key Requirements

•Solid experience in B2B marketing, ideally in professional services, HR solutions, or related fields.
•Strong track record of designing and delivering integrated demand-generation and account-based marketing campaigns that drive pipeline and revenue.
•Proficiency with CRM tools (e.g., Salesforce, Dynamics or similar) and project management tools; comfortable using AI-enabled tools (e.g., ChatGPT, Copilot).
•Native Spanish speaker with full professional command of English (written and spoken).
•Excellent collaboration and influencing skills, able to align local, regional and global stakeholders around shared plans without formal authority.

Experience:HRProfessional servicesB2B marketing

Skills:CommunicationCollaborationInfluencingAnalytical thinkingStakeholder management

Languages:SpanishEnglish

Tech Stack:SalesforceDynamicsAIChatGPTCopilot

Company Brief

Aon

Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1982

Glassdoor: 3.9

Website LinkedIn Glassdoor

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