Senior Demand Generation Manager

Great Question
Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Cross-functional communication","Channel judgment","Data-driven decision-making","Revenue thinking","AI-native"]

Own the demand engine that delivers a predictable stream of high-intent leads and drive accountability through Sales Qualified Lead (SQL). Build and execute multi-channel demand programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events, and paid acquisition. Turn product marketing assets into repeatable lead-generation systems, segment practitioner audiences, collaborate with Product Marketing and Growth, and measure funnel economics from MQL to SQL.

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Great Question
Great Question
1 month ago

Senior Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own the demand engine that delivers a predictable stream of high-intent leads and drive accountability through Sales Qualified Lead (SQL). Build and execute multi-channel demand programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events, and paid acquisition. Turn product marketing assets into repeatable lead-generation systems, segment practitioner audiences, collaborate with Product Marketing and Growth, and measure funnel economics from MQL to SQL.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the demand engine and consistently attain SQL targets, ensuring lead quality through SQL.
  • •Set channel strategy for where to allocate time and spend across organic search, AI search (AEO), content, gated assets, referrals, directories, events, and paid acquisition.
  • •Build and execute multi-channel demand generation programs end to end.
  • •Convert product marketing assets and messaging into repeatable lead-generation systems (gating, distribution, repurposing, and performance iteration).
  • •Measure funnel rigorously (MQL → SQL → SQO conversion, cost per qualified lead, and channel ROI) and optimize based on results.

Pay and Benefits

Equity and Bonus:Equity
Perks:Paid LeaveLearning Budget

Key Requirements

  • •5–8 years in B2B demand generation or growth marketing, ideally within SaaS.
  • •Personally owned a pipeline, SQL, or qualified lead target and delivered against it.
  • •Think in revenue, conversion rates, and pipeline rather than marketing vanity metrics.
  • •Built and operated multi-channel demand programs end to end, improving performance using data.
  • •AI-native: built AI workflows that increased output or reduced execution time and can explain what changed.
Experience:5-8 yearsB2BSaaS
Skills:Cross-functional communicationChannel judgmentData-driven decision-makingRevenue thinkingAI-native
Tech Stack:SQLHubSpotCargoAhrefsSmartlead

Company Brief

Great Question
Great Question offers an all‑in‑one UX research platform that streamlines participant recruitment, interviews, surveys, testing, AI‑assisted synthesis, and a centralized research repository for product, design, and research teams.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Oakland, United States
Founded: 2021
Glassdoor
Glassdoor: 4.8
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