Growth Marketing Manager

Relay Tech
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Inclusive culture","Data-driven decision-making","Experimentation","Ownership"]

Lead courier acquisition and drive scalable, sustainable growth for Relay. Shape positioning and messaging for new audiences as you expand into untapped geographies, refine the value proposition by vehicle type and region, and own CPA performance through experimentation like landing pages and A/B testing. Set ambitious top-of-funnel targets, coordinate with the funnel team, and build integrated strategies spanning influencer, referrals, socials, paid ads, and organic growth while streamlining marketing ops.

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Relay Tech
Relay Tech
2 months ago

Growth Marketing Manager

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead courier acquisition and drive scalable, sustainable growth for Relay. Shape positioning and messaging for new audiences as you expand into untapped geographies, refine the value proposition by vehicle type and region, and own CPA performance through experimentation like landing pages and A/B testing. Set ambitious top-of-funnel targets, coordinate with the funnel team, and build integrated strategies spanning influencer, referrals, socials, paid ads, and organic growth while streamlining marketing ops.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead courier acquisition strategy and drive scalable growth of the courier fleet.
  • •Expand into new markets by tailoring strategies to local contexts and building a scalable approach to expansion.
  • •Refine value proposition and messaging for each vehicle type and geography to drive engagement.
  • •Own and optimize CPA by monitoring acquisition metrics and running experiments to lower costs and improve conversion rates.
  • •Integrate paid and organic channels (influencer marketing, referrals, socials, paid ads) and automate marketing operations through streamlined workflows.

Key Requirements

  • •Experience expanding into new markets in dynamic environments, experimenting and learning as part of the job.
  • •Proficiency with modern growth marketing strategies, including influencer partnerships and Google Ads.
  • •Hands-on tool knowledge such as Google Tag Manager, Google Analytics, and SEMrush (or equivalent).
  • •Strong data-driven decision-making skills, with fluency interpreting marketing metrics to improve performance.
  • •Collaboration and culture-building mindset, supporting cross-functional colleagues in a positive, inclusive way.
Skills:CollaborationInclusive cultureData-driven decision-makingExperimentationOwnership
Tech Stack:Google AdsGoogle Tag ManagerGoogle AnalyticsSEMrushA/B testingLanding pages

Company Brief

Relay Tech
Relay Technologies (relaytech.co) is an API-first, tech-enabled delivery network that optimizes e-commerce deliveries using AI-driven routing, real-time tracking and a distributed courier network to lower costs and emissions for retailers.
Industry: Last Mile Delivery
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: USD 100M to 250M
Funding: Series A
Headquarters: London, United Kingdom
Founded: 2022
WebsiteLinkedIn