Partner Manager, Creator Marketing

TikTok
New York
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsEducation: bachelorsSkills: ["Cross-functional alignment","Problem-solving","Data analysis","Communication","Project management"]

Own the go-to-market and adoption strategy for TikTok One Platforms with creator marketing agencies and brands across North America. Lead partner-facing launches, onboarding, and execution for new features, while driving product and business adoption of creator-enabled integrations. Manage business planning (OKRs, reporting, and contract work), build tools/playbooks for creators and brands, localize launches across markets, and analyze partner performance metrics to guide strategy and scale solutions.

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FursaFursa
TikTok
TikTok
1 month ago

Partner Manager, Creator Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the go-to-market and adoption strategy for TikTok One Platforms with creator marketing agencies and brands across North America. Lead partner-facing launches, onboarding, and execution for new features, while driving product and business adoption of creator-enabled integrations. Manage business planning (OKRs, reporting, and contract work), build tools/playbooks for creators and brands, localize launches across markets, and analyze partner performance metrics to guide strategy and scale solutions.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships

Key Responsibilities

  • •Lead go-to-market and partner sales for a major new TikTok One feature, driving adoption through strategic pitching, onboarding, and execution.
  • •Manage core business operations including annual planning, OKRs, ongoing reporting, and contract work while proactively resolving business issues.
  • •Drive product and business adoption of creative product integrations and solutions, including packaged solution tiers.
  • •Ensure smooth launch and localization of new features/solution tiers across North America markets, developing associated tools and playbooks for creators and brands.
  • •Project manage complex partner integrations, source and qualify new partnerships, and use partner performance metrics to guide strategic insights and decisions.

Key Requirements

  • •5+ years in product marketing, GTM, or commercialization, ideally in marketplace/creator economy/adtech/martech/platform businesses.
  • •Strong product sense, including evaluating product-market fit and prioritizing based on partner and business impact.
  • •Quantitative and qualitative analytical skills to build business cases, interpret performance data, and adjust strategy.
  • •Excellent written and verbal communication to create executive-ready narratives and materials for partners and leadership.
  • •Experience designing or launching packaged/bundled solutions (pricing, tiering, and self-serve vs. managed service).
Experience:Creator economyMarketplaceAdtechMartechPlatform businessInfluencer marketplaceSocial platform ecosystems
Education:Bachelor's
Skills:Cross-functional alignmentProblem-solvingData analysisCommunicationProject management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn